Senior Analyst, Marketing Insights & Analytics

Referral Level: Level 1

Mackenzie Investments

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately$310billionin assetsas of December 31 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive year and one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment.Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues!Our Values: Be better;we strive for improvement in everything we do.Be accountable;we foster clarity and are empowered to act responsibly.Be a team;we are united to drive collective impact to achieve our goals.

The Senior Analyst Marketing Insights & Analytics is responsible for leading and delivering high-impact insights through data analytics dashboard development advanced analytics and marketing performance measurement. This role demands a high degree of accountability ownership and proactive stakeholder engagement. Working closely with marketing product and data teams as well as external agencies you will design analytical roadmaps and provide actionable recommendations to optimize marketing strategies. You will utilize data analytics techniques to extract insights build customer segmentation for personalization using behavioral and transactional data and lead the development of marketing measurement frameworks to ensure alignment with business goals. Strong communication and storytelling skills are essential to translate complex data into clear compelling narratives that influence decision-making.

• Insights Development: Lead data analysis extracting highly actionable insights from complex marketing datasets. Develop and deliver comprehensive performance summaries and compelling narratives to marketing stakeholders including senior leadership to drive strategic decision-making.
• AI Enablement & Workflow Automation: Champion the implementation and leveraging of AI tools within marketing analytics workflows to drive operational efficiencies enhance data analysis and accelerate the identification of actionable insights.
• Reporting Ecosystem Design & Visualization: Architect and design a robust scalable reporting ecosystem. Build maintain and optimize automated interactive marketing dashboards to continuously monitor cross-channel marketing performance.
• Strategic Measurement & Campaign Optimization: Lead the development and evolution of measurement frameworks to track performance across paid earned and owned channels. Own end-to-end campaign analysis translating findings into data-driven recommendations for optimization and growth.
• Audience Management & Optimization: Analyze behavioral and transactional trends to develop audience segmentation for personalization. Support marketing technology teams with A/B testing optimization strategies and broader campaign improvements.
• Data Governance & Advanced Analytics: Establish and enforce marketing data governance standards including tagging frameworks to ensure accurate attribution and reporting. Provide recommendations on advanced data modelling approaches (e.g. attribution modelling marketing mix modelling) in collaboration with data science teams and business analytics stakeholders.

• Bachelors or Masters degree in Marketing Business Analytics Statistics Computer Science or a related field.
• 3 years of experience in marketing analytics or business intelligence with a strong focus on digital and performance marketing.
• Exceptional analytical problem-solving skills to turn raw data into strategic insights and compelling narratives.
• Proven experience developing campaign measurement plans implementing measurement and KPI frameworks and providing analytical leadership on marketing strategies and campaigns.
• Advanced technical proficiency in SQL for data extraction and manipulation.
• Expertise in building complex interactive dashboards using Tableau Looker or other BI platforms to monitor performance and maximize effectiveness.
• Deep understanding of the media and marketing landscape (advertising mass/digital/social media buying research) with the ability to determine appropriate channels based on business objectives.
• Agility to manage multiple priorities and adapt quickly in a lean fast-paced environment.
• Comfort working with and integrating AI tools into analytical workflows.

• Experience with Big Data tools (e.g. Spark Hive HBase) cloud platforms (AWS Azure GCP) and Agile methodologies.
• Experience doing marketing analytics including commercial analytics marketing mix modelling attribution modelling etc.
• Understanding of marketing data and experience working with media platforms (Campaign Manager Google Ads Facebook Ads Manager etc.).
• Experience working with Adobe Analytics Google Analytics or similar web analytics tools.
• Familiarity with software development tools and practices (Git code review etc.).

The expected annual base salary range for this role is $65500 - 91000 which is determined based on skills knowledge and experience and geographic addition to base salary this role is eligible for annual short-term incentive health and well-being benefits retirement and savings plan paid time off and career development.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION:competitive base salary performance-weightedbonus education/career support option to join Employee Share Purchase Plan with employer matchingcomponent.

• EMPLOYEE BENEFITS & INSURANCE:competitive health and dental coverage flexible plan for you and your family and short-term & long-term disability plans.

• RETIREMENT SAVINGS PROGRAMS:voluntaryGroup RRSP enrolment with employer matchingcomponent.

• WORK LIFE BALANCE:paid volunteer days competitive time off including 10 wellness days offWorkPerksdiscount program hybrid & flex work arrangements.

• INCLUSIVE CULTURE AND DIVERSITY:living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providingbarrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply:Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to Intelligence in Recruitment:As part of our Talent Acquisition process we may use artificial intelligence and automated tools to support activities such as candidate sourcing application review and interview scheduling.These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Please apply by July 27 2026.

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