Senior Account Director, Influencer

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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Burson is looking for a Senior Account Director with a specialization in Influencer Marketing to join our team. This is a newly created role addedas a result ofcontinued growth across our influencer marketing offering and client portfolio.

At Burson influencer marketing is a core piece of our business and we are seeking someone who is as passionate about this world as we are.

Werelooking for candidates thathave asocial-firstmindsetaretapped into all things influencer marketingandhave adeep knowledge of thelifestyle consumer brandsthat are making a markwith partnerships.The candidate should havedemonstratedexperience leading key accountswith apassion for client service excellence andday-to-day directreportteam management and operations.

Hereswhatyoudbe doing:

• Manageend-to-end influencer strategy and execution helping us achieve maximum impact of the overarching brand storyas key client lead on respective accounts
• Collaborate on building annual influencer-first strategies ideas and frameworks for clients
• Manage large volume of influencer campaigns ensuring they are on budget on time and on strategy with an error free project management mindset
• Overseeing research identification negotiation and project management of influencer programs
• Oversee development of compelling content for an array of brands with different audience considerations
• Review & approve campaign reports by tracking and optimizing organic and paid influencer content and analyzing to provide actionable insights and opportunities
• Lead social media listening to ensure informed on trending content and audience behaviors to inform new partnerships content opportunities and social strategies
• Keeping on top of emerging social trends platforms technologies and influencers in the Canadian market
• Establish and maintain relationships with key contacts within the influencer space on multiple levels and grow over time
• In partnership with VP Influencer Marketing educate and share knowledge with teams on trends and best practices
• Manage a team of direct reports at various levels by demonstrating exemplary work ethic and day-to-day providing counsel

Whatyoullneed to get here:

• 9-12years experience in PR & Influencer relations
• 4-5 years experience with direct reports
• A strategic mindset and deep knowledge in the social media space including the latest trends
• Client service oriented able to manage complex scopes of work multiple projects and stakeholders simultaneously
• Proven ability to develop meaningful influencer relationships that result in authentic story-telling and drive measurable impact.
• Deep understanding of metrics and insights from priority social platforms and other emerging channels for optimization learnings and future plan recommendations
• Excellent written and verbal communications skills
• Creative thinker and problem solver

What else is in it for you

• Full health benefits packageincluding paid time off schedule flexibility and more
• Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new technologically advanced space in downtown Toronto
• Strong leadership with a focus on entrepreneurial thinking mentoring learning development to help you grow expand your skills and become your professional best
• A passionate smart fun and creative culture

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