Sales Development Representative (SDR)
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Job Summary
Baselane is a rapidly growing banking and financial management platform for individual real estate investors and operators. We are backed by leading FinTech investors including Matrix Partners Activant Capital Collaborative Fund Conversion Capital Diagram Ventures ThomVest and many FinTech leaders from PayPal eBay Google and more.
We are building the future of financial services for the 12 million individual real estate investors and operators who own and manage over 25 million homes in the United States. Our mission is to empower investors and operators with financial services automated tools and actionable insights to help them save time increase their returns and grow their portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group Morgan Stanley Plaid Harrys Better WealthSimple Affirm Shopify Jobber RazorPay and more.
Learn more at .
Baselane is hiring an Inbound Sales Development Representative to drive our high-velocity top-of-funnel conversion. This is a 100% inbound front-line revenue role centered on speed-to-lead rapid engagement and rigorous qualification.
You will own two primary performance mandates:
Intercepting and qualifying inbound prospects (via chat form fills calls and incoming inquiries) to book 1:1 qualified demos directly onto Account Executive (AE) calendars.
Growing and executing Baselanes monthly Masterclass program leveraging sales outreach invitations and follow-ups to build event attendance and convert registrants directly into revenue pipeline.
Rather than a scripted high-volume outbound dialing seat this is a fast-paced tech-enabled role leveraging modern CRM platforms Aircall and AI-driven automation tools. You will have a direct impact on shaping our conversion workflows with a clear career progression path into an Account Executive or Sales Operations role.
Inbound Lead Interception: Engage 100% inbound prospects in real time (chat form submissions phone inquiries) within minutes to evaluate fit and buying intent.
Qualified Demo Booking: Conduct structured discovery qualify prospects against Baselanes Ideal Customer Profile (ICP) and book qualified meetings directly onto AE calendars.
Sales-Led Masterclass Growth: Fully own and execute outreach invitations reminders and attendee growth for Baselanes monthly Masterclass sessions as a core Sales-driven growth engine.
Event Pipeline Conversion: Engage Masterclass registrants and attendees post-event to run discovery and convert interest into 1:1 product demos.
Inbound Database Nurturing: Re-engage warm leads past event registrants and hand-raisers in our existing database using automated workflows and personalized communication.
Tech & CRM Discipline: Maintain clean pipeline data and record all prospect interactions in Attio CRM using Aircall Slack and AI lead-scoring tools to prioritize speed-to-lead.
Sales Strategy & Playbook Building: Work closely with Sales Leadership to continuously refine response scripts qualification criteria and lead-routing playbooks.
Metric Reporting: Track and report weekly funnel metrics including response times contact rates demos booked Masterclass registrations and opportunity conversion rates.
Experience: 12 years of B2B or B2C inside sales SDR or appointment-setting experience ideally within SaaS FinTech or PropTech.
Location: Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada.
Quota Track Record: Demonstrated history of meeting or exceeding targets for booked demos discovery calls or webinar/event registrations.
Tech Literacy: Comfort using modern sales stack tools (Attio CRM Aircall Slack) and leveraging AI lead-scoring and automation platforms.
Speed & Agility: Strong urgency around speed-to-lead response times with the ability to handle real-time chat and multi-channel inbound traffic effectively.
Communication Skills: Excellent verbal and written communication skills with strong objection-handling capabilities and an engaging professional tone.
Mindset: Highly motivated process-oriented and energized by building efficient playbooks rather than simply relying on static scripts.
Work Arrangement: Toronto-based hybrid model (in-office days structured with Sales Leadership).
Mentorship & Growth: Direct coaching and weekly 1:1s with Sales Leadership featuring visibility across the full sales cycle and a structured career progression model.
Impact: Direct influence on building out Baselanes inside sales engine in a high-growth fintech environment.
Health benefits: Comprehensive health dental and vision benefits plan package
Required Experience:
IC
About Company
Gain clarity and control of your rental property finances with simplified banking, accounting, and automated rent collection all-in-one. Sign up with Baselane for Free!
