Regional Vice President, Canada

The Opportunity

We are looking for a strategic entrepreneurial and highly connected adtech leader to lead our Canadian Demand Partnerships business. This individual will be responsible for driving revenue growth across agency holding companies independent agencies direct brands and emerging programmatic buyers while serving as a senior representative of Equativ in the Canadian market.

The ideal candidate brings deep programmatic expertise strong executive relationships across the Canadian advertising ecosystem and experience selling SSP curation programmatic media audience data retail media or advertising technology solutions.

What Youll Do

Revenue Growth & Commercial Leadership

• Own and grow revenue across the Canadian market driving new business and expanding strategic partnerships with agencies brands trading desks and programmatic buyers.

• Develop and execute the regional growth strategy aligned with Equativs North American objectives.

• Build and manage annual business plans revenue forecasts pipeline expectations and key performance metrics.

• Lead mentor and develop the Canadian sales team while fostering a high-performance culture.

• Oversee the Canadian P&L and ensure the business achieves its revenue and profitability goals.

• Represent Equativ in the market building executive relationships and serving as a key industry ambassador.

Agency & Brand Partnerships

• Maintain senior relationships across HoldCos Agency Partners and Brand Direct

• Partner directly with advertisers seeking programmatic CTV video native retail media and curated marketplace solutions.

• Serve as a trusted advisor to clients on media strategy supply path optimization curation identity and performance.

Market Leadership

• Represent Equativ within the Canadian advertising community.

• Represent Equativ at industry events conferences panel discussions client meetings and executive forums. Serve as a visible industry advocate for the company through thought leadership relationship building speaking engagements and an active professional presence on LinkedIn and other industry channels.

• Provide market intelligence competitive insights and customer feedback to internal stakeholders.

• Help shape Equativs go-to-market strategy across Canada.

Cross-Functional Collaboration

• Partner closely with Customer Success Product Supply Operations and Marketing teams.

• Support client retention growth and strategic account planning.

• Collaborate on custom marketplace PMP curation retail media and data partnership opportunities.

• Help identify new partnerships across publishers retailers commerce platforms and data providers.

What Were Looking For

• 10 years of experience in digital advertising adtech programmatic media or martech.

• Strong relationships across Canadian agency holding companies independent agencies and direct brands.

• Experience selling SSP DSP exchange data audience measurement retail media or programmatic solutions.

• Proven track record of exceeding revenue goals and building strategic partnerships.

• Deep understanding of programmatic advertising CTV video native identity curation and the evolving adtech ecosystem.

• Executive presence with the ability to engage senior decision makers.

• Highly entrepreneurial and comfortable operating in a fast-paced growth-oriented environment.

Preferred Experience

• SSP or exchange experience strongly preferred.

• Experience with audience curation retail media commerce media or data-driven advertising solutions.

• Existing relationships with agency leadership trading teams and programmatic decision makers across Canada.