Product Marketing Manager, Civil

Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture to IT innovators driving technological advancements Finance leaders ensuring our growth Communicators shining a light on our story and Legal experts safeguarding our future - every role is essential. Our enterprise functions dont just support; they lead playing a critical role in shaping the companys path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. Youll work on impactful projects and turn ideas into reality while enjoying growth opportunities teamwork and a balanced work-life.

Description

As aProduct Marketing ManagerCivil you will play an integral role within CAEs Marketingteam. By thoroughly understanding our customers needs; advocating for ourproducts services & solutions; and clearly crafting the value propositions of our products and services you will be equipped to develop innovative compelling deliverables such as product messaging marketing collateral sales enablement materials and thought leadership content to support the growth of the Civil Aviation business unit.

Positioning

• Be the expert on the marketsbuyersand end usersthat we partner with
• Create product positioning and messaging that illustrates howoursolutionsmeet our customers needs and how they are differentiated from others in the market
• Develop and communicate the value proposition of our solutions both internally and externally develop sales enablement tools/training that advances the selling process andassistsales teams on calls whenappropriate toprovide a deeper understanding of our products and services
• Working collaboratively create meaningful content and resources to differentiate CAEs products and services from the competition (i.e. data sheets infographics solution briefs white papers webinars web content presentations sales documentation product videos social media posts release announcements)
• Follow and evaluate competitor and market trends toidentifypotential new capabilities and best position our products and solutions
  

Go-to-Market

• Collaborating with the Marketing Strategist plan execute and manage the cross-functional implementation of go-to-market strategies that deliver growth and an excellent customer experience
• Develop and provide decision support for market strategies as needed for various projects and stakeholders including Directors and VPs

MarketInsights

• Contribute to management of sources of market customer and competitor data
• Attend industry conferences to gain market insights understand customer needs

Minimum Qualifications

• Abachelorsdegree inbusinessmarketing or related field
• 5 years of work experience in B2B product marketing.
• Familiarity with aviationor defense &securitytraining industry
• Extensive knowledge in market segmentation product positioning strategic planning and value propositions. Experience in market analysis
• A deep understanding of effective sales enablement and various sales collaterals
• Robust skills in Microsoft PowerPoint and Excel are a minimum

Preferred Qualifications

• Bilingual (French-English)
• Exceptional written and verbal storytelling skills and the ability to take complex concepts and explain them simply and briefly
• A knack for creating compelling differentiated and memorable product narratives and the ability to coach others to do the same
• A detail-oriented mindset with an eye forgood productand content design
• Passion for collaborating with cross-functional teams
• The ability to influence colleagues with thought leadership
• A self-starter persona with the flexibility to adapt to ambiguous situations
• Critical thinking skills toascertainthe most effective market strategies
• Proven problem-solving team building project management and leadership skills
• Some travel required (up to 10%)

Benefits

• Group Insurance
• Telemedicine Employee and Family Assistance Program
• Employee Stock Purchase Plan
• Group RRSP
• CAE Pension Plan/Defined Benefit Plan
• Sabbatical Leave
• Flex Time
• Enhanced Parental Leave

#LI-IT1

At CAE our mission is clear: to help make the world a safer place. For nearly 80 years weve driven innovation in simulation training and mission readiness to support critical operations worldwide. By leveraging advanced technologies we empower our customers to operate smarter faster and more sustainably. Join a purpose-driven organization where bold ideas are encouraged collaboration drives progress and your growth fuels our shared success.

CAE is committed to providing equal opportunities to all applicants regardless of race nationality color religion sex gender identity or expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are availablecontact your recruiter or email if needed.

Privacy Statement CAE

As part of our process we may use AIsupported tools to help review applications with human decisionmaking at every step. CAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.