Product Marketing Manager

Pour la version française de cette description de poste veuillez consulter le lien suivant / For the French version of this job description please refer to the following link:

• Responsable du marketing produit

About AppDirect

Become a digital global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product through any channel on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven cultureone that enables you to Be Seen Be Yourself and Do Your Best Work.

About You

You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence win/loss data and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales customer success and marketing leaders feel aligned on priorities.

What youll do and how youll have an impact

• Own the full go-to-market strategy for Business Units Product launches including positioning success criteria and cross-functional execution.
• Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets and track performance against them.
• Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence win/loss analysis and market research.
• Build and execute Business Units customer marketing strategy with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirects unified monetization platform.
• Own analyst relations for the Business Unit including briefings inquiries and ongoing positioning with research firms such as Gartner.
• Represent the product marketing perspective in cross-functional planning discussions with sales customer success and marketing leadership translating business priorities into a clear product marketing roadmap.
• Contribute to pricing analysis and provide recommendations to inform Business Units packaging and positioning decisions.

What were looking for

• 35 years of product marketing experience in a B2B SaaS environment with demonstrated ownership of go-to-market strategy.
• Experience conducting competitive analysis win/loss research or market intelligence and using those findings to influence product or positioning decisions.
• Familiarity with analyst relations processes including preparing briefings and responding to research inquiries.
• Experience developing customer marketing or expansion-stage programs (advocacy upsell or cross-sell campaigns).
• Ability to work autonomously across multiple initiativesthis matters because you will be the primary product marketing owner for PartnerStack and will set your own agenda without close oversight.
• Clear structured communication skills across written and verbal formatsthis matters because you will regularly present positioning and strategy to sales leadership product management and executive stakeholders.
• Experience with product-led growth (PLG) strategies is an asset not a requirement.

At AppDirect we believe that innovation thrives in an environment that houses diversity of excellence experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race religion age sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such we strongly encourage applications from Indigenous peoples racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities.

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