Product Manager
Job Summary
Company Description
Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe the second largest communications group in the world and a global leader concentrated within four main activities: Communication Media Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.
Publicis Groupe Canada is committed to its Diversity Equity and Inclusion mandate which focuses on four pillars: Education Talent Management Outreach and Giving Back. Since the mandates launch in 2020 they have made strong and continued growth in all their pillars including top-tier mental health benefits regular education sessions for employees six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job an initiative designed to work with Canadas largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.
Canadian brands include: Publicis Canada (Publicis Canada Hawkeye Razorfish Publicis Health ThePubProductions Nurun Publicis Sports & Entertainment) Publicis Media (Starcom Spark Foundry Zenith) Leo Burnett (Leo Burnett Canada Ove Brand Design Leo Burnett Design) Saatchi & Saatchi (Saatchi & Saatchi Canada Synergize TPM)MSL Canada/North Strategic (North Strategic MSL Canada Notch Canada) and Publicis Sapient.
Job Description
We are seeking a Product Manager to own product requirements for our production-grade AI and machine learning capabilities across our enterprise AI platform.
The Product Manager will turn ambiguous problem statements into clear scope decisions and deliverables. They will translate business goals into buildable stories with measurable acceptance criteria and success metrics
Product Managers will report to the Product Lead to ensure ongoing alignment on strategy scope priorities and delivery outcomes. The Product Lead will provide direction review requirements and user stories and serve as the primary point of sign-off for key decisions (including functional and non-functional requirements acceptance criteria and release readiness) to ensure consistency and quality across the product.
Responsibilities
Drive discovery and clarification
- Lead stakeholder sessions to uncover objectives constraints workflows edge cases and what good looks like
- Convert ambiguity into clear problem statements user journeys and prioritized use cases
Collaborate with technology partners
- Work daily with engineering data/ML architecture QA and design to align on approach trade-offs and delivery plan
- Resolve open questions quickly; document decisions assumptions dependencies and risks
- Create epics features and user stories with unambiguous testable acceptance criteria -
- Define functional requirements (what the solution must do) for agent behaviors tools/actions inputs/outputs handoffs and exception handling
- Define non-functional requirements including performance/latency reliability scalability security privacy compliance auditability and observability
- Ensure stories include scenarios edge cases dependencies and measurable outcomes
Collaborate with program managers and delivery lead
- Align on timelines milestones dependencies resourcing and cross-team delivery coordination;
- proactively surface risks and support mitigation plans to keep execution on track.
Backlog ownership and delivery readiness
- Collaborate with Product Lead on the backlog prioritization refinement and definition of ready quality for sprint execution
Validation and release support:
- Partner with QA/engineering to ensure acceptance criteria map to test cases and release gates
- Define evaluation criteria for agent outputs (quality accuracy brand compliance safety/guardrails human-in-the-loop steps)
- Support demos UAT rollout planning and post-release iteration based on feedback and metrics
Qualifications
- Proven experience delivering software products in Agile teams (PM/PO/BA experience acceptable)
- Strong capability in requirements elicitation story writing and defining hard acceptance criteria - Demonstrated success working through ambiguity and driving alignment and decisions
- Ability to collaborate effectively with engineering and AI/ML partners and communicate clearly with non-technical stakeholders
- Experience using backlog/documentation tools (e.g. Jira Confluence Azure DevOps)
- 4-5 years Experience in Technical Product Management
Preferred / Nice to Have:
- Experience in marketing advertising or creative operations workflows (campaigns content production approvals trafficking reporting)
- Familiarity with experimentation and measurement (A/B testing KPI definition telemetry/analytics)
Success Measures (Examples):
- Stakeholders report improved clarity and faster decision-making in ambiguous areas
- Stories are consistently ready with minimal rework due to unclear requirements
- Delivered agent workflows meet defined acceptance criteria and NFRs (quality latency reliability safety)
- Clear evaluation metrics and observability are in place to support iteration after launch
Additional Information
We use artificial intelligence (AI) tools to support parts of our hiring process such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates without regard to race colour citizenship religion sex marital / family status sexual orientation gender identity aboriginal status age disability or persons who may require an accommodation to apply. If you require a specific accommodation please contact Human Resources at or by email
Required Experience:
IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more