NA Marketing Director, Professional Division

Purpose & Strategic Context

The North America Marketing Director leads the end-to-end function for the Professional Division across the US and Canada. This role is accountable for developing and executing high-impact marketing strategies that attract recruit & retain the top professionals while positioning our brands as the clear first-choice recommendation that drives consumer purchase & loyalty.

As a critical member of our PRO Leadership team the Marketing Director owns the strategic & operational marketing agenda across all professional segments with a particular focus on accelerating growth in the breeder segment. The role demands a blend of visionary leadership and hand-on execution shaping integrated marketing plans delivering compelling programs and rigorous tracking of performance to deliver measurable business results.

What Were Looking For

• Bachelors degree in Marketing or business
• 10 years of marketing experience with at least 4 years in a leadership role
• Deep experience in B2B or professional-channel marketing ideally within pet nutrition animal health pharma or performance-driven consumer goods
• Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth brand preference customer acquisition/retention & recommendation growth)
• Hands-on experience with digital marketing content strategy trade marketing events CRM loyalty programs & marketing analytics/tools
• Excellent leadership communication presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization
• Passion for dogs & cats and the professionals who work with them

Key Responsibilities

• Develop and execute comprehensive segment-specific marketing strategies and annual plans for the breeder shelter working dog sporting dog & service dog segments.
• Lead the creation of compelling positioning messaging content and campaigns that will highlight the performance health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital social content events trade programs partnerships & customer relationship tools & initiatives tailored to each professional segment
• Partner closely with Sales Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience
• Establish clear KPIs track performance and continuously optimize programs based on customer feedback data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead coach and develop the Professional Division marketing team fostering a high-performance & collaborative culture
• Identify negotiate & cultivate strategic partnerships with industry organizations associations influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends competitive activity and emerging opportunities in the professional nutrition channel.
• Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

What can you expect from Mars

• Work with over 150000 diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus

The base pay range for this position at commencement of employment is expected to be between the below range CAD 124352.00 - CAD 163212.00.

Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

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