Mgr eCommerce Media & Technology

The Manager eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners inclusive of media strategy content tech stack portfolio management measurement and real-time optimization will all be a key focus for the role.

Developing and nurturing relationships with Customers internal Sales Catman and Marketing peers as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager eCommerce Merchandising

Retail Media:

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media optimizing investments to maximize total eCommerce Net Sales Profit and ROAS
• Lead execution of all Amazon campaigns including KPI setting and tracking media planning and agency SOW
• Manage Amazon budget plan and ongoing adjustments

Enablers:

• Manage the product content development strategy to ensure best in class experience on retailer websites
• Tech Stack Build and optimize retail media tech stack managing SOW and maximizing use and value of the platforms
• Capabilities Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights:

• Use available data & insights (Vendor Central Profitero Amazon Brand View Pro Retailer POS Salsify Amazon Marketing Cloud Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
• Establishes media reporting/KPIs to ensure progress against objectives and communicates campaign results back to the organization

Relationships:

• Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
• Sales: Drive alignment with channel leads in implementing annual programs
• Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
• US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
• Media Agency: Lead holistic management of media agency setting and measuring key performance metrics

• BA/BS in business marketing or comparable field degree; MBA or equivalent preferred but not required
• 5 years of experience managing a digital/eCommerce business CPG background preferred

The anticipated base salary range for this role is $96800 to $121000 per year. The actual base salary offered will depend on a variety of jobrelated factors including but not limited to experience skill set education and addition to a market-competitive base salary our Total Rewards package includes performancebased incentives and a comprehensive competitive benefits package designed to support overall physical mental and financial wellbeing (as applicable).