Meta Ads Specialist

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people purpose and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2300 team members supporting over one million customers across 200 locations across Canada.

Meta Ads Specialist

In this role you will leverage your expertise across Meta Ads Google Ads Google Analytics and Pay-Per-Click (PPC) advertising to develop and execute Westerns digital advertising strategy. You will drive qualified lead volume and optimize Cost per Lead (CPL) across traditional and evolving AI-influenced digital search and advertising channels.

Here is what a typical day looks like

• Spearhead Meta and Google Ads campaign strategy and execution across digital channels to increase qualified sales lead volume with a strong focus on Cost per Lead (CPL) and campaign performance
• Manage monitor and optimize digital advertising budgets to maximize lead volume and return on advertising investment
• Generate data-driven insights to improve campaign website traffic conversion and performance metrics
• Analyze campaign and customer journey performance using Google Analytics and other digital analytics tools to identify optimization opportunities
• Partner with Marketing Creative Content and UX teams to develop high-performing ad creative messaging landing page experiences and calls to action
• Develop and execute A/B testing strategies across audiences creative messaging and landing page experiences
• Leverage AI tools and emerging advertising capabilities to identify opportunities improve campaign performance and complement SEO and AI search strategies
• Conduct campaign post-mortems and translate performance insights into actionable recommendations and future campaign strategies

The value you bring

• 5 years of experience developing and managing digital advertising campaigns across Meta and Google Ads including responsibility for six- to seven-figure advertising budgets
• Demonstrated experience developing managing optimizing and scaling paid digital advertising campaigns with a focus on lead generation and Cost per Lead
• Strong knowledge of Meta Ads Manager Google Ads Google Analytics and PPC advertising strategies
• Experience conducting campaign analysis performance reporting and campaign post-mortems
• Experience with A/B testing user behaviour analytics and heatmap or digital experience tools
• Strong analytical skills with the ability to translate campaign data and consumer behaviour into actionable advertising strategies
• Deep familiarity with evolving consumer trends digital advertising platforms AI-driven search and emerging digital marketing capabilities
• Degree or diploma in Business Marketing or a related field
• Experience in the insurance or financial services industry is considered an asset

Role Details

• Hours/Duration: 37.5 hours per week
• Location: Remote options available across Canada
• Current Vacancy: Yes
• Requisition #: 83055
• Compensation Range: $80000 - $100000

Why Western

Westerns people-first culture grounded in our guiding principles of Truthfulness Fairness Value and Loyalty is recognized across Canada and strengthened by our commitment to wellness flexibility and meaningful community impact.

Highlights include:

• 14 Paid Wellness Days 3 weeks vacation company matching savings programs and 100% employer paid group benefits for eligible employees
• Over 1500 volunteer hours supporting 160 charities in through the Western Financial Group Communities Foundation.

Our Commitment to Inclusion: At Western we strive to create an accessible equitable and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer we encourage applicants of all backgrounds to apply even if your experience doesnt perfectly match every qualification. If you need assistance or an accommodation during the hiring process please contact or visit our Careers page.

Our Human First Hiring Approach: We do not use artificial intelligence to screen assess or select applicants. All applications are personally reviewed by Westerns Talent Acquisition Consultants. As part of our hiring process we use standardized scientifically validated skills assessments (nonAI) and all results are reviewed by our hiring team.

Ready to Apply

If making a meaningful impact in your community and growing your career in a supportive purposedriven environment excite you wed love to hear from you.