Media & Channel Innovation Manager

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .

As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.

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About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at are searching for the best talent for a Media & Channel Innovation Manager located in Toronto Ontario

Role Description

This role is responsible for centralized leadership of media strategy operations and performance ensuring media investments deliver measurable impact while maintaining governance and compliance. The healthcare environment is constantly evolving and this role will champion innovation forging new external partnerships AI driven capabilities and novel go to market strategies to enable business growth and improve marketing effectiveness. Building and scaling best practices and advancing data-driven measurement frameworks are key priorities.

In this role you will partner with an empowered team of professionals including marketing agency partners media vendors IT data & analytics regulatory and internal functions to build digital media strategies and capabilities. This is an exciting assignment and calls for an individual with creative thinking strong communication skills and excellent project management abilities.

Key Responsibilities

Media Strategy & Excellence:

• Lead development of paid media strategies aligned to business objectives
• Manage agency and vendor relationships
• Ensure strong planning execution and optimization discipline

GTM Innovation & Channel Expansion:

• Identify and pilot new channels partners and platforms
• Develop test-and-learn frameworks and scale insights across business units

Owned Channel Ecosystem:

• Oversee websites portals aps and social channels to reach intended audiences
• Ensure compliance with privacy and accessibility requirements

Measurement & Analytics:

• Develop dashboards KPIs and reporting frameworks
• Experience with digital tagging and taxonomy solutions
• Drive insights and optimization through analytics

Geo seo / sem:

• Evolve strategy and optimization as Generative AI tools reshape how people find and consume information

Governance & Capability Building:

• Ensure compliance with regulatory frameworks
• Develop standardized playbooks and best practices
• Support capability development across the organization inclusive of AI evolution

Required Qualifications

• Bachelors degree required
• 7 years relevant experience in digital media or marketing
• Strong analytics and strategic thinking
• Experience with tools such as GA 360 and CRM platforms
• Strong stakeholder management skills
• Minimum 10% travel may be required (Domestic and/or internal)

Preferred Qualifications

• Healthcare or regulated industry experience
• Experience with agency and vendor management
• Experience in omnichannel marketing and building measurement frameworks

Leadership Competencies

• Strategic thinking and problem-solving
• Strong collaboration and influence skills
• Entrepreneurial mindset
• Ability to manage complexity and drive results

Working Conditions

• Normal office environment with occasional travel.

As guided by Our Credo ( Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.

Thank you for your interest in J&J. As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. If you require any accommodation at any point in the recruitment process please let us know and we will work with you in an effort to ensure that you are able to fully participate in the process

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