Marketing QA and Research Analyst
Job Summary
We are NeoPollard Interactive. Digitally born player-focused and proudly powering the most profitable iLottery programs in North America through our interactive games powerful gaming systems and comprehensive suite of player services.
We are innovative. From inception innovation has been the core of NPi. As one of the first iLottery platform providers in North America we laid the groundwork helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth.
We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.
We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology top-performing game content and innovative and comprehensive iLottery services.
We are NPi. Join us.
WHAT YOU WILL DO
Quality Assurance
- Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email SMS push in app and web channels.
- Become the subject matter expert on all marketing materials i.e. emails pop-ups and weblayers for accuracy clarity and consistency
- Lead the campaign development process from creative requests to campaign set-up across various teams and platforms.
- Review all communication design content and functionality for clarity consistency and ease of use
- Coordinate and manage creative requests and builds across platforms
- Ensure that marketing content meets customer demands and expectations
- Implement testing strategies to optimize business performance
Research Analyst
- Lead market player and product research initiatives to support strategic planning and competitive positioning.
- Analyze player behavior game performance and market trends to identify opportunities for growth and optimization.
- Produce highquality research reports and executiveready insights that influence product roadmaps and marketing strategies.
- Provide insights to help shape promotional strategies player segmentation and retention initiatives.
- Other duties as assigned
WHAT YOU WILL BRING
- This open is remote in Canada/US - preferably in Canada
- Attention to detail and experience with quality control are vitally important
- Responsible well organized independent ability to learn quickly multi-tasking excellent interpersonal skills team player
- 3-5 years of marketing experience preferred
- 5-8 years of experience in data analytics QA research or related fields; experience in online gaming lotteries or regulated digital industries is a strong asset.
- Ability to work both independently and collaboratively with cross-functional teams
- Some travel required
WHY WORK AT NPI
We hire the best.
We prioritize innovation.
We support and empower our team.
Join us as we continue to shape the future of the iLottery industry by delivering players favorite games across all channels and driving outstanding returns for good causes.
Our team member benefits include
Comprehensive Health Vision and Dental Insurance
Life Insurance & AD&D Insurance
401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
Paid Vacation and Personal Time
Wellness and Employee Assistance Program (EAP) from Ulliance Life
Company-Provided Laptop and Cellphone
Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
Fully Paid Parental Leave Program
ABOUT NEOPOLLARD INTERACTIVE
Born in the digital domain NeoPollard Interactive LLC (NPi) is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online NPi helped pioneer the successful introduction of iLottery in the U.S. and is North Americas proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology a full suite of managed services and the industrys top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)both globally recognized industry leadersNPi powers the most profitable iLottery programs. Visit us at
Required Experience:
IC
About Company
There has never been a more exciting time to be in the iGaming industry! Interested in joining a fun, collaborative culture while introducing innovative products and services to the North American lottery and gaming markets? Check out our open positions...