Marketing Portfolio Manager – Aftermarket
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Job Summary
Reports to: Director Marketing & Customer Experience
Finning is seeking a Marketing Portfolio Manager Aftermarket to lead strategic customercentric marketing initiatives that support parts and service growth across Western Canada. This role is ideal for a commercially minded marketer who thrives at the intersection of sales service and customer experience. You will shape portfolio strategy partner crossfunctionally and drive programs that improve customer outcomes and business performance.
Portfolio Strategy & Execution
Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives.
Embed customer market and competitive insights into strategy development and campaign planning.
Design programs that support parts adoption service upsell customer retention and lifecycle value.
CrossFunctional Collaboration
Partner closely with Sales Service Operations Partsand Digital.
Build strong relationships and influence stakeholders to ensure alignment and adoption of marketing priorities.
Translate business needs into clear marketing requirements messages and value propositions.
Campaign Management & Performance
Lead multichannel campaign execution: digital events content email CRM and sales enablement.
Create briefs guide creative development ensure brand alignment and oversee project delivery.
Monitor performance metrics report on results and optimize tactics based on insights and feedback.
A commercial mindset with demonstrated experience in revenuedriven environments.
Experience in sales service and/or parts operations or supporting teams in these areas.
Strong stakeholder management and the ability to influence without authority.
Proven ability to build and execute integrated marketing strategies.
Customercentric approach with strong communication and collaboration skills.
At Finning we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and we actively encourage all individuals to express themselves and achieve their full potential. As a company we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do notdiscriminate against applicants based on gender identity race national and ethnic origin religion age sexual orientation marital and family status and/or mental or physical Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process please inform your recruiter.
Required Experience:
Manager
About Company
If you've noticed more Caterpillars crawling around your neighborhood, Finning International may be responsible. The company is the largest dealer of heavy equipment and diesel engines made by Caterpillar (CAT), the world's leading manufacturer of construction equipment. Finning opera ... View more
