Marketing Operations Manager, Project and Workflow Management
Job Summary
The Marketing Operations Manager Workflow & Project Management is responsible for managing and continuously improving the enterprise marketing workflows and project management practices that enable the team to deliver work efficiently effectively and at scale.
The role combines hands-on management of day-to-day projects and workflows with strategic and longer-term initiatives (in collaboration with multiple stakeholder groups) that improve Marketings workflow and project management capabilities.
Project andworkflow management
Own the day-to-daygeneralmanagement ofmarketing projects including:
Manage project intake with stakeholders and review brief submissions for completeness prior to resourcing.
Allocate creative and email development resources and manage day-to-day schedules in the applicable resource management tool.
Coordinate translations if required.
Support paid ad trafficking processes for internal and external campaigns.
Leadteamstandups and monitor project progression; this includesproactively identifying managing and resolving anyrisks blockers and prioritization issueswith appropriate team members.
Act as project manager onspecial projects and cross-functional initiatives as required bringing structure visibility and delivery discipline to the work.
Analyze resource capacity as needed and proactively flag resourcing risks conflicts or blockers and resolve in partnership with stakeholders.
Workflow systems and operational tools/ technology
Own the health and effectiveness of Marketing workflows by identifying risks bottlenecks and improvement opportunities and implementing solutions informed by operational data and stakeholder feedback.
Lead theevaluation implementation adoption and ongoing optimizationof anew workflow management toolorsystem(for example Workfront JIRA Asana or other similar solutions)fit for the enterprise marketing scope
Develop training guidance and change management support to help teams adopt newproject and/or workflow tools
Identify and implement opportunities to automate repetitive marketing operations activities using AI or other automation tools to improve efficiencies
Support experimentation adoption and scaling of AI-enabled solutions in collaboration with SMEs to enhance productivity visibility and workflow discipline.
Reporting and operational visibility
Develop and maintain operational reportingand dashboards toprovideleadership withvisibility intoenterprisemarketingproject activity and resource capacity(including metrics such as project status/progression capacity trendsthroughput/delivery etc.)
Translate operational data into actionable recommendations that improve team performance and delivery outcomes.
Invoice & administration
Manageinvoice submissionsto ensureprompt vendor payment.
Maintainmarketing team administrative records and documentation (for example corporate credit card expenses logins and credentials) to supportbusiness continuity.
Support Marketing Operations team meetings as needed including event management coordination of presentation materials and documentation of notes or follow-ups.
7 years of experience in marketing operations project management workflow management business operations or related operational disciplines.
Bachelor of Commerce Marketing Project Management or an equivalent degree in a related field is a minimum requirement.
Demonstrated experience designing implementing and improving business processes and operational workflows.
Proven experience managing complex cross-functional projects with minimal oversight.
Strong systems-thinking capabilities with the ability to connect operational activities to broader business objectives.
Experience evaluating implementing and optimizing workflow management platforms and operational technologies.
Experience developing reporting frameworks dashboards and operational insights.
Strong stakeholder management skills with the ability to influence without direct authority.
Excellent communication facilitation problem-solving and organizational skills.
Strong analytical capabilities and ability to identify patterns root causes risks and improvement opportunities.
Demonstrated experience leveraging AI Copilot automation and digital tools to improve business processes and operational effectiveness.
Required Experience:
Manager
About Company
At Equitable Bank, we specialize in providing branchless financial services that meet the unique needs of all Canadians. Our range of mortgages, savings accounts and investment options are designed to offer the right solutions to match any unique circumstance.