Marketing Manager

Role Overview:
The Marketing Manager Canada is responsible for translating global marketing strategy into locally relevant revenue-driving execution across Daniels Healths Canadian business and brands.

This is a commercial downstream marketing role focused on:
Driving pipeline through targeted campaigns
Developing high-impact sales enablement tools
Owning the Canada content and messaging ecosystem
The role acts as the primary link between sales and marketing in Canada ensuring that messaging content and campaigns reflect real customer needs support active opportunities and contribute directly to revenue outcomes.

Key Responsibilities
Commercial Content & Campaign Execution
Own and manage the Canada commercial content calendar (email social blogs campaigns)
Translate global positioning into localized customer-relevant messaging
Develop and deploy campaigns aligned to key personas and verticals
Partner with global content and digital teams to execute efficiently and at scale
Sales Enablement & Deal Support
Develop sales tools (presentations one-pagers case studies templates)
Partner closely with sales to support active opportunities and strategic accounts
Contribute to RFP and proposal messaging ensuring clear compelling narratives
Build repeatable templates and frameworks that improve consistency and speed
Sales & Pipeline Reporting
Leverage Salesforce pipeline data to identify gaps trends and growth opportunities translating insights into proactive content and campaign strategies that drive new business customer retention and account expansion across Canada.
Partner with sales and digital marketing to connect pipeline performance with campaign execution optimizing marketing-generated revenue across email SEO paid media and other demand channels.
Establish and reinforce clear processes for lead management pipeline visibility and sales enablement ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.

Digital Campaign Alignment
Partner with digital marketing team to ensure alignment on targeting strategy messaging and campaign priorities
Ensure digital programs reflect real customer pain points and commercial priorities

Brand StewardshipMarket and Customer Insight Translation
Act as the Canada brand expert across healthcare waste division ensuring consistency in messaging tone and market positioning
Gather and synthesize voice of sales customer feedback and market dynamics specific to Canada
Continuously refine: Brand messaging content priorities and campaign focus to align with business priorities and customer needs

Qualifications & Experience
48 years of experience in B2B or healthcare marketing
Proven experience in: Sales enablement and commercial content development. Campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams
Strong ability to translate strategy into execution
Excellent written and verbal communication skills
Experience working in matrixed or multi-market organizations preferred

Core Competencies
Commercial mindset understands pipeline not just marketing activity
Execution ownership able to operate independently and deliver at pace
Sales alignment builds credibility and trust with sales teams
Structured thinking creates repeatable tools templates and processes
Adaptability comfortable working within a high growth environment with evolving priorities