Marketing Manager, 11 Practice

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning through execution to performance tracking. These roles are responsible for partnering with internal business units/channels andMarketing experts across the organization to create and execute world class marketing strategies plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners 1:1 marketers act asconsultants on all aspects of 1:1 marketing influencing the marketing strategy as well as ensuring that marketing programs are delivered flawlessly leveraging data and insights with the best customer experience. Roles in this jobfamily include a range of capabilities for developing executing and managing communications across Marketing in support of business objectives and in alignment with the TD brand.

Key practice areas for this job family include but are not limited to the following: creating consumer insights monitoring trends building marketing plans developing/executing integrated marketing campaigns campaign managementagency collaboration management of the marketing budget and measuring/optimizing results.

1:1 marketing tactics and channels include but are not limited to the following: Email Direct Mail Advice Prompts (EasyWeb/Mobile/Branch/Phone) Statement Messages/Inserts OBTM Leads IVR. Practitioners utilize ownedchannels within branch contactcentre ATM mobile public and secure site as well as paid channels.

The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model Marketing Campaign Ecosystem formal oradvanced education highly specialized knowledge and/or relevant experience.

Job Description

Reporting to the Senior Group Marketing Manager 1:1 Practice this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for leading the strategy design execution optimization and evolution of personalized 1:1 marketing campaigns customer journeys and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

As a knowledgeable 1:1 marketing professional this role acts as a strategic consultant and thought leader providing expertise on audience strategy personalization testing and optimization frameworks customer journey design and marketing best practices. The successful candidate will leverage customer insights data analytics and marketing technology capabilities to influence business decisions drive innovation and deliver high-impact 1:1 marketing programs.

Customer

• Lead the strategy design execution and optimization of complex 1:1 marketing programs campaigns and customer journeys that drive business and customer outcomes.

• Partner with Marketing Planning Delivery Channel Analytics Technology and Vendor teams in the development and execution of best-in-class 1:1 marketing strategies and programs.

• Participate in quarterly and annual planning activities providing 1:1 marketing expertise recommendations and insights to support business objectives.

• Leverage customer insights behavioural data campaign performance results and market trends to identify opportunities for optimization personalization and improved business outcomes.

• Understand the role of different 1:1 channels personalization capabilities audience strategies and testing approaches and use this expertise to influence program design and marketing strategy.

• Lead the flawless execution of programs and tactical plans partnering with internal and vendor stakeholders while driving go/no-go decision making execution readiness and issue resolution.

• Utilize marketing technology and customer engagement platforms to execute measure optimize and evolve 1:1 marketing campaigns and customer journeys.

• Work with Marketing Planning business analytics channel and delivery partners to develop data-driven marketing strategies testing plans and optimization opportunities.

• Evaluate program effectiveness through ongoing measurement analysis and post-implementation reviews developing recommendations and incorporating learnings into future initiatives.

• Influence stakeholders and navigate complex challenges by proactively identifying risks dependencies opportunities and solutions.

• Ensure ongoing communication and alignment with stakeholders regarding progress results risks and key decisions.

• Adhere to approved marketing processes and procedures to manage projects effectively and deliver against business objectives.

• Maintain appropriate project documentation records and status reporting to support governance and decision making.

Shareholder

• Prioritize and manage workload to meet business objectives service level requirements and operational commitments.

• Ensure programs policies and practices are effectively managed aligned with business priorities and compliant with internal and external requirements.

• Lead analysis of campaign program and business performance to identify trends generate strategic insights and develop recommendations that improve business outcomes.

• Monitor operational effectiveness and identify opportunities to improve efficiency scalability and overall marketing performance.

• Lead continuous improvement initiatives that enhance campaign effectiveness customer experience and operational excellence.

• Adhere to enterprise frameworks methodologies and governance practices applicable to the business area.

• Protect the interests of the organization by identifying and managing risks and ensuring the prompt resolution of escalated or high-risk issues.

• Maintain a culture of risk management and control supported by effective processes and aligned with risk appetite.

• Lead or facilitate remediation activities related to performance governance risk or control issues.

• Act as a subject matter expert on complex initiatives providing thought leadership strategic guidance and risk considerations to business partners and stakeholders.

• Influence and align cross-functional stakeholders on complex initiatives balancing customer experience business objectives operational requirements and risk considerations.

• Actively manage relationships across business lines corporate functions and control partners to ensure successful business outcomes and alignment with enterprise objectives.

• Keep abreast of emerging industry trends marketing technologies customer engagement practices and regulatory requirements assessing potential impacts and opportunities.

• Help shape the evolution of 1:1 marketing capabilities including personalization customer journey management testing practices measurement frameworks and marketing technology adoption.

Team

• Participate fully as a member of the team supporting a positive work environment that promotes service excellence collaboration innovation and continuous improvement.

• Serve as a senior subject matter expert in 1:1 marketing providing guidance and best practices on campaign strategy audience targeting personalization testing approaches customer journeys and marketing effectiveness.

• Provide thought leadership and industry knowledge actively sharing expertise and best practices across the team business unit and broader marketing organization.

• Keep current on emerging trends developments marketing technologies and industry best practices while continuously expanding business and professional knowledge.

• Participate in personal performance management and development activities including coaching mentorship and ongoing skills development.

• Keep stakeholders informed of project status progress risks key decisions and other relevant information related to day-to-day activities.

• Contribute to the development of team skills and capabilities through mentorship coaching knowledge sharing and the promotion of best practices.

• Lead and influence cross-functional working teams and build strong relationships with internal and external business partners to successfully deliver complex initiatives and achieve shared business outcomes.

• Foster a culture of continuous learning innovation inclusion and knowledge sharing by introducing new ideas emerging trends and best practices.

• Contribute to a fair positive and equitable environment that supports a diverse workforce

Job Requirements

• Undergraduate degree or relevant professional certifications designations or equivalent required

• 5 years of progressive experience in marketing direct marketing customer journey management CRM campaign management or related disciplines

• Self-motivated with strong organizational communication stakeholder management and consulting skills with the ability to manage multiple priorities in a complex and fast-paced environment

• Strong knowledge of marketing principles and disciplines strategy development customer engagement consulting practices and the lines of business and customer segments supported

• Demonstrated experience developing and leading data-driven customer-centric marketing programs across multiple channels

• Proven ability to leverage customer insights analytics testing strategies and campaign performance results to influence recommendations and improve business outcomes

• Experience leading complex cross-functional initiatives and influencing decisions across a matrixed organization

• Strong understanding of marketing technology platforms customer engagement solutions personalization capabilities and campaign execution processes

• Strong strategic thinking analytical problem-solving communication and project management skills with the ability to translate insights into actionable business recommendations

• Proficiency with Microsoft Office applications including Excel PowerPoint Word and Teams

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):