Marketing Coordinator

Contract 6-months

At PENN. a fashion-driven brand rooted in inclusivity we create inspire and connect with a vibrant community.

If youre looking for a role where you can create content be out in the field grow a community and help amplify an inclusive brand youll feel right at home here. Youll have the freedom to bring forward ideas test innovate and most importantly see the impact of your work firsthand.

Responsibilities

Content Creation & Execution

Create engaging platform-specific content including videos photos stories UGC and behind-the-scenes (BTS) content.
Write inspiring bilingual captions that engage our audience and reflect the brands personality.
Plan schedule and publish content across all social platforms.
Develop creative concepts inspired by social media trends fashion and brand strategy.

Community & On-the-Ground Engagement

Engage with our community by responding to comments and messages creating conversations and bringing a human voice to the brand.
Participate in photoshoots events and store visits to capture authentic in-the-moment content.
Identify curate and amplify user-generated content (UGC) from our community.

Acquisition Amplification & Growth

Develop initiatives to grow our community organically and through amplification strategies.
Optimize content to maximize discoverability by leveraging social SEO trends and platform-specific formats.
Identify amplification opportunities through content creators micro-influencers collaborations and sponsored content.
Test new formats and tactics to increase reach engagement and community growth.

Analysis & Optimization

Track key performance indicators including reach impressions engagement rate click-through rate (CTR) community growth and video performance.
Analyze top-performing content and recommend opportunities for optimization.
Prepare clear relevant and actionable reports to support the teams decision-making.

Qualifications :

Who you are:

• 3 years of experience in social media community management or content creation 
• Fully bilingual French and Englsih to crete contetn acros Canada .
• Creative autonomous resourceful and driven.
• Comfortable both behind and in front of the camera.
• Passionate about fashion trends and social culture.
• Organized multitasking and always curious about whats next.

Additional Information :

What Sets Us Apart:

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave sick days and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons Reitmans and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses career advancement and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status offering different perks depending on whether youre full-time part-time or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse inclusive and accessible workplace where everyone belongs. If you are contacted for an employment opportunity please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidates experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

#LIhybrid

Remote Work :

No

Employment Type :

Full-time