Marketing Coordinator, EBOX
Job Summary
The Marketing Coordinator contributes to the implementation of EBOXs multi-channel marketing strategies. Working closely with the Senior Marketing Manager this individual coordinates customer acquisition marketing activities and social media initiatives to ensure a strong and engaging brand presence. They are responsible for maintaining brand consistency across all digital platforms communication channels and marketing tools used by the company.
- Maintain an active and consistent brand presence across social media platforms and coordinate community management projects.
- Manage and execute an editorial calendar for organic social media content across platforms as well as other promotional marketing activities.
- Identify and monitor emerging social media trends to anticipate potential opportunities.
- Analyze the performance of organic content provide recommendations based on results and prepare performance reports.
- Support the marketing team in the creation organization and tracking of advertising and promotional campaigns.
- Create and manage engaging content and visual assets for social media posts newsletters and the company website.
- Update the website and optimize content to improve engagement and increase conversions including content creation image descriptions and related elements.
- Coordinate the production of promotional materials and merchandise for events and sponsorships.
- Act as a liaison between customer service teams and external agencies to resolve issues arising on social media while maintaining customer satisfaction and protecting the brands online reputation.
- Apply SEO best practices to web content to drive qualified traffic improve customer experience and increase the companys visibility in search engine results.
- Assist with the planning and execution of special events and represent the company at events when required. Collaborate with external agencies and internal teams to develop and implement promotional tactics.
- Monitor competitors and industry best practices across Canada to improve brand positioning.
Location: Hybrid work arrangement.
- Bachelors degree in marketing Communications or a related field; or a Certificate in Community Management and social media; or equivalent relevant training.
- Minimum of five (5) years of experience in a similar role.
- Fluent bilingualism (English and French) both spoken and written.
- In-depth knowledge of social media platforms such as Meta X (formerly Twitter) LinkedIn YouTube TikTok Snapchat and their respective advertising platforms.
- Experience in content creation.
- Customer service experience is considered an asset.
- Strong ability to manage multiple projects simultaneously.
- Proficiency in Google Analytics 4 (GA4) and performance management tools.
- Proficiency with Microsoft Office Suite (Word Excel PowerPoint etc.).
- Knowledge of graphic design software (Photoshop Illustrator Canva etc.) video editing tools (Final Cut Pro Adobe Premiere Pro After Effects etc.) and Content Management Systems (CMS).
- Excellent writing and communication skills.
- Strong critical thinking and sound judgment.
- Excellent teamwork and collaboration skills.
- Creative curious and interested in emerging digital and social media trends.
- Strong adaptability prioritization and problem-solving skills.
- Excellent organizational skills and attention to detail.
- Versatile proactive self-motivated and capable of working independently.
- Availability to travel for events and occasionally follow up outside regular business hours.
Required Experience:
IC
About Company
Canada’s largest communications company, BCE leads the industry in providing advanced broadband communications networks and services to consumers and business customers across the country.