MarComm Specialist

Summary:

Were seeking a dynamic detail-oriented marketing and communications specialist to own and evolve our advisor email governance and channel strategy. This role will lead the strategy standards and operating rhythm behind our core advisor eNews and web portal communications ensuring the right messages reach the right audiences at the right time. Youll also write and edit high-quality advisor-facing content and use marketing automation tools (Salesforce Marketing Cloud or similar) to deploy and optimize communications.

The Role in a Nutshell:

Supporting Manulife Canadas insurance division this role provides foundational B2B marketing communications support with a strong emphasis onemail governance and channel ownership. Youll be accountable for the performance and consistency of ouradvisor newsletter ecosystem and advisor web portal including planning editorial standards stakeholder orchestration deployment and continuous improvement.

How Will this Come to Life

It starts with governance: building a clear channel strategy defining what belongs where and creating a consistent intake-to-send process. From there youll develop plans that translate business priorities into messaging write and refine copy coordinate reviews/approvals and deploy communications throughSalesforce Marketing Cloud automations/journeys(or equivalent).

Youll monitor results capture learnings and continuously improve channel effectiveness. Youll also work with other marketing leads who will be contributing content to these channels.

Position Responsibilities:

Email Governance & Channel Strategy (Core focus)

• Obsess about the customer which in our case is advisors. Youll have an understanding of the advisor world in order to tailor content that resonates and drives action.

• Own advisor email governance: establish and manage standards for intake prioritization segmentation approach (where applicable) frequency/cadence and content quality across the advisor newsletter stack.

• Lead channel strategyfor core advisor eNews and the advisor web portal: define channel purpose editorial approach content mix and how messaging ladders up to business goals.

• Act as thesingle point of accountabilityfor newsletter and portal operationsensuring clarity consistency and a strong end-to-end process.

• Drive continuous improvement by reviewing performance metrics and partnering with stakeholders to evolve content and channel effectiveness.

Content Development & Editorial Leadership:

• Develop (i.e. write) and deliver communication plans that consider scope tone measurable objectives target audiences key messages and calls-to-action.

• Write and edit clear concise compliant messages on topics ranging from regulatory initiatives to new tools and technology that support advisors.

• Adapt and amplify content across channels (newsletter web portal email announcements etc.) while maintaining a consistent voice and message hierarchy.

• Ensure content is accurate on-brand and aligned to channel strategy and governance standards.

Deployment & Martech Enablement (Salesforce Marketing Cloud):

• Facilitate communication delivery through tools likeSalesforce Marketing Cloud including builds QA scheduling and deployments via automations/journeys (or similar capabilities in other platforms).

• Partner with design/digital teams to ensure templates and layouts support readability accessibility and performance.

• Support basic reporting and insights (e.g. engagement trends) to inform recommendations and next iterations.

Stakeholder management process & risk:

• Provide direction and clear briefs to internal partners including design digital compliance and translations while fostering strong relationships and shared accountability.

• Facilitate stakeholder reviews and approvals ensuring timelines are met and feedback is actioned appropriately.

• Manage risk through documented review/approval processes due diligence and audit-friendly practices.

• Manage competing priorities across multiple projects and deadlines while maintaining quality and consistency.

Required Qualifications:

• Experience in financial services insurance B2B marketing/communications or demonstrated understanding of financial advisors and how they work

• Strong writing and editing skillsable to distill complex information into clear advisor-facing messages that drive action.

• Demonstrated experience withSalesforce Marketing Cloud(preferred) or similar email marketing/marketing automation platforms (e.g. Adobe Campaign Marketo HubSpot Eloqua) including deployment and QA best practices.

• Strong organizational skills attention to detail and ability to manage multiple priorities in a fast-moving environment.

• Strong research information gathering and analytical skills with solid follow-through.

• Digital expertise including familiarity with email production workflows creative review cycles and cross-functional coordination.

Preferred Qualifications:

• Degree/diploma in journalism communications marketing or a related field plus3 years of relevant experience.

• Experience with Office 365 and SharePoint is an asset.

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Interested

As part of your resume PDF please include:

• A short cover letter and

• Two writing samples that represent your best work (please submit work you wrote yourselfnot content written by external copywriters).

When you join our team:

• Well empower you to learn and grow the career you want

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team well support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.