Manager, Paid Social

Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day consistently in every market. We are entirely focused on delivering better business results through optimization creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Paid Social Manageris responsible forleading the strategy setup optimization and performance of paid social campaigns acrossdentsusclients. This role acts as adaytodayclient partner and internal leader ensuring paid social work drives business outcomes aligns withdentsusintegrated performance approach and contributes to connected media solutions across the network.

Strategic Leadership

• Collaborate with Client Leads Strategy andcrosschannelteams to define paid social strategies aligned with the broader media and businessobjectives.

• Translatedentsusaudiencefirstdatadrivenapproach into actionable paid social tactics and recommendations.

• Stay current on platform innovationsdentsutools/tech and industry trends to proactivelyidentifyopportunities for clients.

Campaign Planning & Execution

• Leadendtoendsetup of paid social campaigns across Meta TikTok Pinterest Snapchat Twitter/X and emerging platforms.

• Conduct audience and competitive research usingdentsutools (where applicable) to inform targeting strategies.

• Build and QA campaign structures tracking creative rotations and platform settings to ensure operational excellence.

• Ensureaccuratetrafficking and adherence todentsuand client best practices.

Optimization & Performance Management

• Monitor campaign performance daily andoptimizeforefficiency performance KPIs andfullfunnelbusiness outcomes.

• Usedentsumeasurement frameworks (e.g. test & learn agendas brand lift incrementality testing) to improve campaign contribution.

• Partner with Analytics andcrosschannelteams to understand impact holistically across platforms.

Reporting & Insights

• Deliver clear consistent reporting with strong narrative storytelling insights implications and recommended actions.

• Ensure all reporting meetsdentsusquality standards leveraging dashboarding tools where applicable.

• Present performance updates to clients and internal leadership with confidence and clarity.

Client Partnership

• Act as a strategic andsolutionsfocuseddaytodaycontact for clients.

• Understand client business priorities and connect paid social performance to their KPIs and organizational goals.

• Provide guidance to clients on creative best practices measurement approaches and new opportunities.

Team Leadership & Collaboration

• Coach mentor and develop Analysts and Coordinators on campaign execution optimization and reporting.

• Work collaboratively withindentsusintegrated model Media Strategy Analytics Creative and CXM teams.

• Contribute positively to team culture by sharing knowledge best practices and learning across the paid social community.

Qualifications

• Post-secondary education in Media Advertising Marketing Business Administration Communications or relatedfield.

• 3 years ofhandsonpaid social experience ideally within a digital performance agency orinhouseperformance team.

• Proven experience managing campaigns across major social platforms.

• Expertisewith:Meta Ads ManagerTikTok Ads Pinterest AdsSnapchat AdsTwitter/X

• Understanding ofthird-party tracking pixels tags and measurement.

• Knowledge of Google Analytics or similar tools (an asset).

• Strongproficiencyin Excel and/or data visualization platforms.

Core Competencies

• Analytical andperformancedrivenwith strong numeracy.

• Detailorientedwith exceptional QA standards.

• Strong communicator able to simplify complexity for clients and internal partners.

• Calmsolutionsoriented and effective infastpacedenvironments.

• Demonstrates integrity collaboration anda growthmindset aligned withdentsuvalues.

Additionalinformation

Vacancy:Is this posting for thepurposesof filling an existing vacancy Y/N

The salary range for this position is$80k-$85k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience knowledge and skills.A range of medical dental RRSPpaid time off and/or other benefitsalso areavailable to all permanentemployees.

AI Disclosure: dentsu utilizes artificial intelligence tools as part of its recruitment process asduring the sourcing and screening stages. All other parts of thedentsuapplication and hiring processes do notutilizeartificial intelligence tools.