Manager of Marketing Campaign Planning & Delivery
Job Summary
Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner a large Canadian national bank. This role will help drive marketing campaigns from planning through delivery coordinating creative development stakeholders approvals and overall project execution within a complex highly regulated environment.
The Details:
- Location: Downtown Toronto ON (3 days per week onsite required)
- Duration: Approximately a 10-month consulting project with the possibility of extension (must be able to work on Blends W2 without requiring employer sponsorship)
- Benefits: We do offer benefits to our full-time consultants including Health Vision Dental 401K plan Life Insurance Pretax Commuter Benefits and an incredibly supportive team cheering you on!
What youll do:
Campaign & Creative Project Management
- Drive end-to-end marketing campaign delivery from planning and briefing through creative development review approval and execution.
- Develop and manage project plans timelines milestones dependencies deliverables and approval workflows across multiple concurrent campaigns and workstreams.
- Coordinate effectively across marketing product creative execution and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time.
- Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production.
- Brief creative teams and agencies with clear objectives requirements timelines and stakeholder expectations.
- Manage creative review and revision cycles consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards.
- Perform final creative quality assurance prior to execution with strong attention to detail across messaging content formatting brand alignment and required approvals.
Stakeholder Management & Influence
- Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval.
- Coordinate stakeholders across marketing product creative analytics execution compliance and other business functions to maintain alignment throughout the campaign lifecycle.
- Proactively identify roadblocks competing priorities and potential delays and develop solutions to keep workstreams on track.
- Facilitate productive conversations when stakeholder feedback is conflicting unclear or potentially impacts campaign objectives or timelines.
- Bring confidence and sound judgment to stakeholder discussions including the ability to constructively challenge feedback when appropriate.
- Maintain clear communication around project status decisions action items risks dependencies and next steps.
Marketing Planning & Execution
- Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints.
- Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans.
- Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities.
- Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards.
- Help identify opportunities to improve campaign processes workflows and delivery efficiency within a complex corporate environment.
- Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners.
Data-Informed Marketing
- Partner with analytics teams to understand campaign performance customer insights and opportunities for future marketing activity.
- Review dashboards and marketing performance data to understand key trends and insights.
- Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy.
- Use customer campaign and performance insights to help identify opportunities for new or enhanced marketing campaigns.
- This role requires data literacy rather than technical analytics expertise; SQL Python data engineering or software development experience is not required.
Risk Compliance & Quality
- Ensure campaign execution follows applicable brand regulatory compliance and risk requirements.
- Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution.
- Maintain a high level of attention to detail and accountability in a regulated financial services environment.
- Support effective day-to-day operations and adherence to applicable business controls and risk management practices.
Qualifications :
Education & Experience
- 4 years of experience in marketing creative project management campaign management marketing operations or a related field.
- Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution.
- Demonstrated experience coordinating creative development agency relationships review cycles revisions approvals and final delivery.
- Experience working within a large complex or highly regulated organization.
- Financial services experience particularly within banking or credit cards is strongly preferred.
- Experience supporting financial services clients within a creative agency environment is also highly relevant.
- Experience with lifecycle marketing customer journey initiatives next-best-action strategies or trigger-based campaigns is a plus.
Project & Marketing Skills
- Strong creative project management and campaign delivery skills.
- Proven ability to manage multiple workstreams timelines dependencies and stakeholders simultaneously.
- Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval.
- Strong understanding of marketing campaign development and execution.
- Exceptional attention to detail with the ability to conduct final creative QA before execution.
- Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations.
- Exposure to Agile methodologies or similar project management approaches is a plus.
Stakeholder & Communication Skills
- Strong stakeholder management and influencing skills particularly within a matrixed organization.
- Confidence navigating multiple layers of review approval and decision-making.
- Ability to constructively challenge feedback and facilitate alignment when stakeholders have differing perspectives.
- Excellent written and verbal communication skills with the ability to clearly communicate project status risks decisions and next steps.
- Highly organized proactive collaborative and results oriented.
- Comfortable working through ambiguity and maintaining momentum in a fast-paced environment.
Additional Information :
The starting pay range for this role is $45-50 CAD per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience skills certifications training and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical dental vision 401K PTO commuter benefits spending accounts life insurance disability coverage and EAPs.
A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients we believe as a Talent Solutions Company we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to have equality in the workplace within our team and as an extension of our clients team.
BLEND360 is an equal opportunity employer.
Remote Work :
No
Employment Type :
Contract
About Company
Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for th ... View more