Manager, Media Planning

Move Your Career Forward with DAC as a Manager Media Planning

Who We Are

We are DACa global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forward-thinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Position Summary

The Manager Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.

What Youll Do

• Use 3rd party research tools such as MRI Simmons Pathmatics Kantar GWI Neilsen and iSpot as well as data such as GA4 and client-owned CRM data to identify and define key audiences media channel insights and objectives
• Work hand-in-hand with Strategic Insights Client Strategy Media and Content Strategy & Creative (where applicable) teams to create truly integrated full-funnel media plans
• Work with Media leads Strategy and Proove teams to establish Full Funnel Media measurement framework
• Partner with Strategic Insights Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives and properly measured -- including bringing forth appropriate solutions for awareness brand lift consideration and other upper-funnel measurement
• Research and vet new upper funnel (traditional and/or digital) media opportunities and work with Account Strategy and Media teams to define and present new campaign ideas to clients
• Act as a client-facing subject matter expert for clients that have significant upper-funnel buys alongside Account management Media and Strategy team members
• Demonstrate a strong understanding of the clients businesses and the customer journey
• Create sales/pitch and marketing materials
• Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
• Responsible for demonstrating an understanding of consumer behaviors within media and a working knowledge of media relevant to the clients business including TV (linear local and digital/streaming) digital including social search and programmatic experiential audio/radio print OOH and partnerships
• Stay up to date with the industry including trends new vendors etc.

What You Bring

• 6 years of relevant experience in media planning. While planning is the more critical element of the role an in-depth understanding of buying is also required
• Proven existing relationships with vendors platforms and publishers
• Demonstrable comfort in traditional and digital media
• Effective and impactful communication at all levels
• Demonstrable experience with enterprise-level client campaigns
• Demonstrable presentation skills (creation of materials and in-room presentation)
• Solid knowledge of tactics vendors methodologies and industry trends and topics
• A growth mindset for expanding opportunities within the client base
• Eager to understand test and implement new-to-DAC methodologies with a view to improving service offering

What Youll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the digital performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity transparency and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive collaborative and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law. If you require an accommodation in any aspect of the selection process please reach out to

At DAC we celebrate your contributions provide you with opportunities and support your total well-being. Our offerings include health vision dental life disability financial and retirement benefits as well as paid leave professional development tuition assistance work-life programs and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $86000-$103500. The estimate displayed represents the typical salary range for this position and is just one component of DACs total compensation package for employees.