Manager, Marketing Performance & Optimization (Digital Data Insights)

About UsOur vision at Diabetes Canada is a world free from the effects of diabetes. Thats why we work together to improve the lives of those living with diabetes sharing knowledge and resources supporting health-care professionals to improve patient care advocating for change through policy and funding research to advance treatments and discover a with diabetes is a complex and often relentless journey testing the resilience of every individual affected. Diabetes Canada is here to helpproviding tools resources and support to make that journey us in leading with strength and compassion - so no one faces diabetes the Role Were seeking a Manager Marketing Performance & Optimization who will maximize the effectiveness of Diabetes Canadas digital marketing and engagement efforts by applying datadriven insights to improve performance user experience and outcomes across owned and paid to Executive Director Digital Marketing the Manager will act as a strategic translator advisor and advocate for data-informed marketing. They will help teams use insights to improve decision-making optimize performance and strengthen organizational understanding of digital measurement through dashboards and reporting provided through enterprise platforms. Working closely with Marketing colleagues IT & Data and external agencies the role will champion a disciplined testandlearn approach that improves results while advancing a culture of evidencebased Manager will work closely with the IT & Data team the Direct Marketing team contributing marketing and communications performance expertise within broader enterprise data practices. This role does not own enterprise data strategy governance or : Diabetes Canadas national office is located atUniversity Avenue Toronto Ontario. We offer a flexible hybrid work arrangement allowing employees to work remotely with the expectation of coming into the office as required by their : Thehiring salary range for this role is $85000 $100000 annually depending on skills and experience with meeting the requirements of the Youll Do Marketing Performance & OptimizationLead performance analysis across digital campaigns web journeys email and social channels using enterprise dashboards and trends and insights to optimize campaigns content journeys and experiences in partnership with channel opportunities to improve collection engagement retention and conversion audience journey and behavioural insights to optimize endtoend user journeys across acquisition engagement and conversion spanning web email and paid performance insights to annual planning quarterly reviews and campaign prioritization with channel leads to assess performance relative to forecasts and budget assumptions (without owning budgets).Identify emerging data tracking and reporting needs and work closely with IT & Data teams to help prioritize and facilitate measurement enhancement requestsTestandLearn & ExperimentationLead structured A/B and multivariate testing across digital campaigns and and maintain an experimentation roadmap aligned with marketing priorities and tests are welldesigned with clear hypotheses success metrics and actionable with IT & Data and agencies to ensure experiments are methodologically learnings and embed insights into marketing playbooks and best a culture of experimentation by encouraging teams to validate assumptions learn from outcomes and apply insights to future Storytelling & Decision SupportTranslate performance data into clear audience appropriate insights and actionable findings to marketing leadership peers and agency insights across channels to identify broader patterns and systemic campaign retrospectives and planning cycles using agreed marketing inputs to executive and boardlevel marketing performance summaries as stakeholders interpret performance changes trends and anomalies by providing context identifying contributing factors and clarifying measurement considerations or cross-channel patterns and systemic performance issues beyond individual campaign analysisActs as a strategic advisor and recommender; decision authority for campaign execution creative and platform changes remains with respective channel and platform Management & Agile DeliveryManage performance optimization and experimentation initiatives as defined and prioritize work using Agile and iterative approaches (e.g. backlogs sprints retrospectives).Track progress against milestones manage dependencies and ensure timely delivery of and prioritize initiatives based on business impact data availability organizational readiness and resource competing priorities while maintaining focus on highestimpact Tools & Agency EnablementMaintain strong working knowledge of digital analytics and MarTech tools (e.g. GA4 GTM Looker Power BI) with administration of GA4 and GTM. As well as solutions in the MarTech ecosystem such as CRM and email marketing automation platforms e.g. with IT & Data to identify tracking needs flag data gaps and validate usability of agency relationships from a performance and optimization insights inform campaign optimization creative briefs and media documentation related to performance frameworks and learning and communicate data quality issues tracking inconsistencies and measurement limitations that may impact reporting accuracy or and on a bespoke basis produce reports (e.g. campaign retrospectives) both independently and/or working with the IT&D data team as neededEnablement & Continuous ImprovementBuild analytics confidence within Diabetes Canada by helping teams across the organization understand results and how to positively act on consistent and correct use of data in planning optimization and and share key learnings from major initiatives and campaigns to strengthen Diabetes Canadas data maturity and institutional promote a culture of evidencebased decisionmaking and continuous You Bring10 years in digital marketing performance analytics or optimization rolesPostsecondary education in marketing analytics or related field or equivalent experienceExperience in nonprofit or missiondriven environments is an assetExperience translates complex data into clear actionable recommendations connecting performance insights to broader marketing and organizational priorities to inform expertise in analytics and marketing platforms (e.g. GA4 Meta Hootsuite YouTube Studio Looker Studio Power BI email automation)Well understanding and knowledge of data tools (e.g. Databricks SQL) and AI insights effectively and influences cross-functional stakeholders while promoting data literacy consistent measurement practices and a culture of evidence-based acquisition engagement retention ROI and attribution Join UsAt Diabetes Canada youll play a meaningful role in making a difference every day for people living with or at risk of diabetes. Were a national organization with an entrepreneurial spirit where your contributions are valued recognized and We Offer:Impactful Work Environment:Join a high-performing collaborative team committed to building a healthy and engaged workplace :Our flexible work agreement allows for remote and hybrid schedules supporting work-life balance on a 35-hour work Benefits:Competitive compensation plus a group benefits package including health and dental coverage life insurance disability coverage Employee and Family Assistance Program (EFAP) and company-matched Pension/-One Coverage:Most group benefits including health dental life insurance and EFAP start on your first Support:Access to a mental wellness app with guided meditation and self-paced learning on a variety of Time Off:Enjoy additional paid holidays beyond provincial statutory holidays and an end-of-year office Engagement & Recognition:We promote a culture of appreciation through our rewards and recognition platform enabling recognition at all levels: peer-to-peer team and manager-to-employee across the organization so every contribution is celebrated and employees feel Culture:We celebrate diversity and foster an inclusive workplace that provides equal opportunities for Core Values:ACE-IT: Agility Collaboration Excellence Integrity Taking InitiativeHow To Apply:Diabetes Canada is working with EDGEPATH Talent Solutions to support this recruitment. Applicants are required to submit a copy of their resume to Along with your resume please answer the following questions in the body of your email: Are you eligible to work in CanadaDo you currently live in the GTA The hiring salary range is $85000 - $100000 annualized for this role depending on skills and experience with meeting the requirements of the role. Please indicate your salary InformationYou must be legally eligible to work in Canada. Where applicable you must hold a valid work permit or study permit that allows you to fulfill the requirements of this Canada welcomes applications from all qualified individuals including people of all genders Indigenous Peoples persons with disabilities and members of visible minorities. We value a workforce that reflects the diversity of the communities we are committed to providing accommodations throughout the recruitment process. If you require any support or adjustments please include details of your accommodation needs in your initial email to EDGEPATH Talent thank all applicants for their interest; however only those selected for an interview will be note that this posting is to fill an existing vacancy at Diabetes Canada.