Manager, Marketing & Communications – Industrial Maintenance
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Job Summary
This role is deeply integrated with operations overseeing the Industrial Maintenance external and internal communications and marketing initiatives in alignment with corporate brand governance and supporting recruitment execution and client-facing communications.
This position requires balancing strategic leadership with high-volume time-sensitive operational support across districts.
This is a full-time in-office permanent position based in Calgary AB.
TeamLeadership &OperationalSupport
Partner with theIndustrial Maintenanceleadership team to translate operational business strategies into an integrated Marketing & Communications strategy that drives alignedand outcomes-focused deliverables.
Lead a high-performing marketing and communications team aligned to operational priorities
Establish structured intake and prioritization processes that align marketing resources to critical business needs (recruitment client deliverables site support)
Manage execution across a high-volume environment balancing planned campaigns with urgent operational requests
Partner closely withdepartment SMEsto ensure marketing efforts directly enable project success
Provide visibility to leadership through KPIs tied to recruitment performance campaign effectiveness proposal support and brand impact
RecruitmentMarketing
Partner with subsidiary recruitment leadership to develop strategy for and lead execution of recruitment marketing strategies to support high-volume skilled trades hiring across multiple sites and regions
Develop strategy for and lead execution of campaigns across digital social regional and on-the-ground channels
Align messaging with operational needs ensuring campaigns reflect project timelines and labour strategy
Support brand positioning to attract top-tier talent in a highly competitive labour market
Track and report on recruitment campaign performance
Ensure all communications comply with applicable regulations (e.g. CASL privacy standards)
Internal/ ExternalCommunications
Develop the strategy for and lead the execution ofcommunicationsinitiativesthat showcasethe strategic impactthe Industrial Maintenance business unite hasacross the construction industry whilebuilding institutional knowledgefor internal audiences
Develop site content that reinforces safety culture and performance
Support internal communications to ensure alignment across districts sites and leadership teams
Provide strategicsupport for proposalsand client presentations
Support business development and operations teams with high-quality materials for pursuits and client requests
Brand & Market Positioning
Provide governance and strategic direction for brand application across districts
Lead branding for major initiatives workforce programs and strategic growth areas
Maintain strong brand discipline while enabling flexibility for site-specific and client-specific needs
Oversee subsidiary web presence to ensure alignment with offerings and growth priorities
Continuously improve user experience SEO and conversion pathways
10 years of experience in marketing communications or a related field
Proven experience supporting high-volume time-sensitive demands
Demonstrated success in recruitment marketing and workforce campaign execution
Experience supporting business development and client-facing deliverables
Strong ability to translate complex operational work into clear compelling messaging
Exceptional writing and editing skills across executive client and workforce-facing communications
Strong project management and stakeholder alignment capabilities
Experience leading teams in fast-paced multi-priority environments
Technical proficiency in Adobe Creative Suite Canva Microsoft Office Suite
Experience in construction or industrial maintenance is strongly preferred
The greatest achievements in history are borne from the greatness within people where human potential meets vision and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.
As a leader in Canadian construction for over 100 years the impact of our team is etched deeply within the core of our legacy. Beyond Bird this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on to the energy and resources that keep us moving - we are powering our communities and shaping Canadas skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever and we are looking for those who seek to redefine their story.
A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement learning and leadership.
We speak and act with integrity clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.
Success is a team effort. Our inclusive workplace enables our combined expertise humility and creativity to unlock our greater potential.
We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.
Rooted in a solid foundation we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.
At Bird we value Diversity Equity and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen learn and take action in our commitment to building progress in our organization and the industry as a whole. Cultivating an environment where all employees feel included seen and have a sense of belonging is core to Birds culture. We commit to proactively employing a workforce that reflects the communities in which we work fostering an environment of continuous learning and never compromising on our values.
Required Experience:
Manager
About Company
Bird Construction has been providing construction services to a long list of new and repeat clients since 1920.
