Manager, Marketing Campaigns

Full-time Termed Contract (6-months)

ABOUT THE ROLE

Reporting to the Director Marketing the Marketing Campaign Manager will lead the planning execution and optimization of integrated marketing campaigns that drive engagement growth and business results. Working collaboratively with the content communications creative digital web and translation teams this role will support organizational programs and initiatives through strategic data-driven marketing initiatives with a strong emphasis on digital email and paid media channels. The ideal candidate is creative highly organized and strategic with a passion for providing exceptional audience experiences.

HOW YOU WILL CONTRIBUTE TO THE OVERALL MISSION OF HOCKEY CANADA

• Support the development of an annual marketing plan to aid in the growth of Hockey Canadas digital social and database platforms.

• Lead integrated marketing campaigns from concept to delivery including campaign briefing creative development stakeholder coordination channel planning optimization and post-campaign reporting ensuring quality and timeliness of deliverables.

• Oversee paid digital & social marketing campaigns to support internal stakeholders and their programs and initiatives including but not limited to: national and international tournament ticket sales merchandise sales partnership programs and hockey development initiatives etc.

• Develop and execute email marketing strategies and campaigns to enhance customer engagement retention and revenue growth.

• Support the technical management of database and email marketing platforms including audience segmentation customer journey development automation workflows and system integrations to improve engagement and conversion.

• Collaborate with Hockey Canadas creative team to develop look and feel campaigns to support internal marketing initiatives.

• Drive and maintain the appropriate processes procedures forms and critical paths for each marketing campaign.

• Anticipate and effectively mitigate problems; consistently communicate to stakeholders with updates on progress and/or challenges.

• Manage campaign deployment across websites email digital and out-of-home advertising and stakeholder channels to ensure a seamless and aligned customer experience.

• Work closely with the Manager Analytics and Business Intelligence to analyze campaign performance identify insights and improve future marketing initiatives.

• Other duties as assigned.

EXPERIENCE YOULL NEED

• A self-starter with 35 years of progressive marketing experience; experience in sports entertainment or consumer-focused industries is considered an asset.

• A good understanding of the continuously changing dynamics of youth culture sports and entertainment is beneficial in this role.

• Deep understanding of the media landscape especially digital and social media and new emerging platforms.

• Can develop and execute paid marketing campaigns across all relevant platforms.

• Ability to develop audience categories and purchase and manage media against them using Google and social media platforms and other media partners.

• Must be results-driven with the ability to think critically to drive for continuous improvement and improved performance; expects the highest quality performance from self and others

• Experience writing effective marketing content developing proposals and delivering presentations.

• Experience with Content Management & Database Marketing systems and all forms of social media.

• Bilingualism (English/French) is an asset

• Satisfactory Criminal Record Check including Vulnerable Sector Verification

• Ability to work staggered hours evenings and weekends as necessary

• Ability to travel domestically and internationally if required.

• Physical Demands: Minimal

WHAT YOU RECEIVE IN RETURN

• Time to recharge with paid holidays vacation wellness and cultural observance days.

• Hockey Canada recognizes the value of flexibility in work locations and schedules to help our employees balance work-life priorities. Remote and hybrid work schedules are available for many of our roles.

• The salary band for this position starts at $68000 per year.

At Hockey Canada we are an equal opportunity employer and value diversity within our organization.

* Strong preference for bilingualism or in the absence of same open to working towards gained proficiency.

**A Satisfactory Criminal Record Check Social Media Screening and Disclosure Form is required of all Hockey Canada Employees and Volunteers. Some positions may also require Vulnerable Sector Verification. **

For additional information on the position please reach out to

APPLICATION DEADLINE: JUNE 26 2026

Required Experience:

Manager