Manager, Digital Marketing Performance

Are you passionate about helping people live their healthiest lives Do you thrive in a dynamic supportive environment where your contributions truly matter If so Medcan is the place for you!

The Role:

Wereseekinga data-drivenanalyticaland curiousManager Digital Marketing Performanceto drive efficient measurable growth across Medcans acquisition funnel and website experience. A corecomponentof the role is understanding how channel spend product mix website traffic and on-site behaviour impact performancetoactively shape demand and conversion strategies thatoptimizeacquisition growth and economics.

This role is accountable for owning paid digital performance and leading the diagnosis and optimization of conversion across the full funnel from first touch through to booking. It also includes oversight of Medcans website performance including monitoring traffic trends improving on-site performance leading landing page testing and managing technical SEO priorities in partnership with theappropriate teams.

What Youll Do:

Performance Marketing Strategy & Channel Ownership

• Own paid digital performance strategy across channels including search social display and emerging platforms.

• Translate business priorities into channel strategies budget allocation and media plans across B2B and B2C segments.

• Align investment to product audience and business priorities to drive efficient growth and the desired mix of services.

Funnel Performance & Conversion Optimization

• Own measurement and performance analysis across the digital funnel frominitialengagement through to booking.

• Identifyconversion trends performance gaps and growth opportunities by product marketing channel sales channel and audience segment.

• Diagnose the drivers of performance including traffic quality messaging user experience lead quality product mix and sales follow-up.

• Develop and prioritize actions to improve lead quality funnel progression conversion rates and booking value.

• Define data and measurement requirements needed for deeper analysis and partner cross-functionally to ensure the right tracking and inputs are in place.

Website Performance & Optimization

• Oversee Medcans website performance by monitoring traffic trends on-site engagement and conversion behaviour across key journeys and landing pages.

• Identifyopportunities to improve on-site performance including content flow user experience booking pathways and conversion-focused page enhancements.

• Lead landing page testing in partnership with internal and external teams to improve conversion rates and user experience.

• Own technical SEO oversight including identifying issues prioritizing improvements and partnering with theappropriate teamsto strengthen site health and organic performance.

Stakeholder & Agency Leadership

• Partner closely with Sales Product and other cross-functional stakeholders to understand demand lead quality and conversion performance by product line.

• Create clear feedback loops that connect marketing performance sales outcomes and product positioning to improve growth efficiency.

• Own the relationship with Medcans agency partner ensuring recommendations execution and reporting align to business priorities and performance goals.

• Lead a disciplined testing roadmap across campaigns audiences creative offers and landing pages in partnership with internal and external teams.

Measurement & Performance Management

• Own reporting across the funnel including CAC CPL ROAS conversion by stage revenue contribution and performance by product segment and channel.

• Lead regular performance reviews and provide actionable updates to leadership on trends risks opportunities and recommended actions.

• Translate data into clear insights and priorities that improve growth efficiency conversion performance and business impact.

People Management & Leadership

• Lead and coach a direct report who supports performance analysis reporting testing coordination and day-to-day execution across paid media and website optimization initiatives.

• Set clear priorities provide ongoing direction and feedback and help build the capabilities needed to support a high-performing insight-driven function.

• Delegate effectively whilemaintainingaccountability for the quality accuracy and business impact of the teams work across the funnel and website experience.

What Youll Need:

• 58 years in digital performance marketing growth marketing or a related role.

• Strong experience diagnosing and improving multi-step conversion funnels across paid media and website journeys.

• Hands-on experience monitoring website performance interpreting traffic and behavioural trends andidentifyingopportunities to improve on-site conversion.

• Experience leading landing page testing and optimization initiatives to improve user experience and conversion outcomes.

• Working knowledge of technical SEO and experience partnering with theappropriate teamsor vendors to prioritize and address site health and organic performance issues.

• Experience managing agencies with accountability to performance outcomes.

• Demonstrated ability to analyze andoptimizeperformance across product lines audience segments or portfolios.

• Experience partnering closely with Sales and cross-functional teams to improve conversion lead quality and downstream business outcomes.

• Strong analytical capability across funnel metrics attribution experimentation and performance reporting.

• Previouspeople management or team leadership experience with the ability to coach and develop direct reports.

This is a full-time position working 40 hours per week based on business needs between regular office hours Monday Saturday (9 AM 5:30PM). Our downtown Toronto clinic is convenientlylocatedat 150 York St. which is nearby Osgoode and St. Andrew stations or a 10-minute walk from Union Station.

Position Pay Range

Pay will be determined based on an analysis of the selected candidates experience and qualifications within the roles compensation grade. Medcans compensation ranges are determined by a combination of required qualifications and skills market value and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks benefits and potential bonuses or incentives.

Notice to Candidates: Recruitment Fraud

Please note that Medcan will never request any form of paymentfrom candidates at any stage of the recruitment or hiring addition Medcan does not utilize third-party immigration consultants or recruitment agents to conduct offers of employment on our behalf. Employment contracts are shared directly by members of the Medcan Talent Acquisition or Human Resources team using official Medcan email domains.

If you receive a request for payment or are contacted by an individual or organization claiming to represent Medcan that appears suspicious please do not respond or share personal information. Instead we encourage you to contact us directly at to verify the legitimacy of the communication.

Diversity Equity and Accessibility:

Medcan is dedicated to equity diversity and inclusion. We strive to ensure all stakeholders have a fair opportunity to participate in our community. If contacted for an opportunity please advise your Talent Acquisition contact should you require accommodation.

AI Use Disclosure Opportunities at Medcan

Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair transparent and inclusive process. These tools assist our team but do not make final decisions. All decisions are reviewed and made by our teams to ensure fairness and alignment with Medcans values. If you have questions about how your application is assessed please contact the Medcan Talent Acquisition team at .