Lead, Marketing

If youre excited about building systems that empower others to lead and want to help shape Canadas next generation of entrepreneurial AI-ready talent for the future of work wed love to hear from you!

Venture for Canada is a national registered charity equipping talent across Canada with the entrepreneurial skills mindset and opportunities to succeed in a 21st-century economy increasingly shaped by rapid change and emerging technology. We believe that to be entrepreneurial is to act upon opportunities to create value for others. The resourcefulness and creativity of people across Canada are essential to addressing our countrys greatest challenges. Venture for Canada serves as a catalyst by empowering individuals to create a more prosperous inclusive and innovative society.

Since 2013 Venture for Canada has grown in meaningful ways and were excited to expand our team with values-aligned individuals who can contribute to what were building. To learn more about our hiring process and workplace philosophy visit our Careers page.

Role Overview

The Marketing Lead supports Venture for Canadas marketing team by conducting research analyzing market trends and audience insights and transforming those findings into actionable marketing strategies and high-quality content. This role is responsible for identifying opportunities making recommendations and creating compelling marketing assets - including articles social media content presentations campaign materials website copy email content and other communications - that support recruitment engagement partnerships and thought leadership across Venture for Canadas programs and initiatives. The ideal candidate is analytical curious highly creative and able to turn research and ideas into content that informs inspires and drives action.

Key Role Responsibilities

Content Strategy & Development

• Develop compelling high-quality content that supports Venture for Canadas brand programs partnerships and thought leadership initiatives
• Create content across multiple formats including:
  • Thought leadership articles
  • Social media content
  • Website copy
  • Email campaigns and newsletters
  • Presentations and executive summaries
  • Marketing collateral and campaign assets
• Translate research market trends and audience insights into engaging content that educates informs and inspires action
• Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear audience-focused communications
• Ensure all content aligns with Venture for Canadas brand voice messaging framework and strategic priorities

Research & Market Intelligence

• Conduct research on competitors programs events policies and initiatives relevant to Venture for Canada
• Monitor trends across entrepreneurship workforce development AI Entrepreneurship Through Acquisition (ETA) youth employment and related sectors
• Conduct audience research to better understand motivations behaviours barriers and engagement opportunities
• Support positioning messaging campaign development and go-to-market planning through research and market insights
• Identify emerging opportunities risks and trends that may influence Venture for Canadas marketing strategy and organizational priorities

Marketing Strategy & Execution

• Translate research and insights into actionable marketing strategies and campaign recommendations
• Support the planning and execution of integrated marketing campaigns across digital social email website events and partnerships
• Develop campaign briefs messaging frameworks and marketing plans for new initiatives
• Identify opportunities to improve recruitment engagement partnerships and brand awareness
• Collaborate across teams to bring marketing initiatives from concept through execution

Marketing Analytics & Optimization

• Track and analyze marketing performance across channels including Google Analytics HubSpot LinkedIn Meta email marketing platforms CRM systems and other marketing technologies
• Develop regular dashboards and executive reports highlighting performance trends and recommendations
• Analyze campaign performance audience engagement conversion rates and user behaviour
• Measure marketing initiatives against organizational objectives and recommend optimizations
• Support a culture of continuous improvement through data-informed decision making

Additional Responsibilities

• Design administer and analyze surveys
• Support conferences sponsorships events webinars and community-building initiatives
• Analyze CRM and audience data to improve segmentation personalization and targeting strategies
• Leverage AI tools to accelerate research content creation ideation and workflow efficiency while maintaining strong editorial judgment and critical thinking
• Stay informed on emerging trends in marketing AI communications and entrepreneurship proactively sharing opportunities with the team

Who You Are

• Curious by nature. You enjoy researching new topics understanding how things work and connecting information from multiple sources
• Proactive. When you identify a problem or opportunity your instinct is to explore solutions and bring forward recommendations
• Analytical. You enjoy working with data trends research and insights to support decision-making
• Creative thinker. You can look beyond the obvious and identify new opportunities approaches or ideas
• Resourceful. You are comfortable finding information learning new tools and figuring things out independently
• Organized and accountable. You can manage multiple priorities and take ownership of your work from start to finish
• Collaborative. You enjoy supporting others and helping teams make informed decisions
• Growth-oriented. You are constantly looking for ways to improve learn and develop new skills

What You Bring

• 2 years of hands-on marketing experience with demonstrated experience developing strategies managing campaigns creating content and using data to improve audience engagement and impact
• Excellent writing storytelling and content creation skills with experience developing articles social media content email campaigns presentations website copy and other marketing assets
• Strong research and strategic thinking skills with the ability to synthesize complex information into clear insights and actionable recommendations
• Experience developing integrated marketing campaigns from concept to execution
• Strong communication and presentation skills
• Experience analyzing marketing performance and using data to optimize campaigns
• Experience managing multiple projects and competing priorities
• Comfortable leveraging AI tools to accelerate research content creation and marketing workflows while applying sound judgment
• Experience using Canva (or similar) to create professional marketing assets and presentations
• Highly curious proactive and self-motivated with a passion for learning identifying opportunities and turning ideas into action
• Familiarity with HubSpot Google Analytics Google Workspace WordPress Slack Meta Business Suite LinkedIn Analytics and other marketing technologies

Most importantly youre someone who tends to ask: How could we do this rather than When is someone else going to do it You are energized by solving problems exploring opportunities and helping turn ideas into action.

Job Details

The purpose of this job posting is to fill an existing vacancy. Anticipated start date: ASAP.

Arrangement

Venture for Canada is a remote-first organization with offices based in Toronto and Vancouver. This is a remote position open to candidates across Canada. While all qualified applicants are encouraged to apply preference may be given to candidates based in the Toronto Ontario area to support occasional in-person collaboration. Light in-person attendance of program-related events may be required.

Language Requirement

As a national organization serving communities across Canada professional proficiency in written and spoken English is required. Proficiency in both English and French is considered a strong asset for this role.

Commitment to Diversity and Accessibility

Venture for Canada is dedicated to fostering an inclusive equitable and accessible workplace. We welcome and encourage applications from individuals of all backgrounds experiences and identities. Accommodations are available upon request for candidates participating in all stages of the recruitment and selection process. If you require an accommodation please contact

Applicant Notice

Venture for Canada may use artificial intelligence-enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our talent acquisition stakeholders. Only selected applicants will be contacted for an accordance with applicable laws candidates who are interviewed will be notified of the hiring decision within 45 days of their final interview. Candidates must be legally authorized to work in Canada at the time of application; we are unable to provide employment sponsorship or support work permit applications for this position.