Head of Consumer

Company Overview

We are a Toronto-based fintech delivering high-quality corporate fundamentals and market data to investment professionals and retail investors globally.

Our platform supports equity research portfolio construction risk analysis and personal investing through clean financial datasets flexible APIs and intuitive user experiences. We are building a modern accessible alternative to legacy data vendors empowering individual investors with professional-grade financial information at consumer-friendly price points.

As we enter a significant growth phase we are seeking a senior consumer leader to scale our retail and self-directed investor business globally.

Role Overview

We are hiring a Head of Consumer to own worldwide consumer revenue strategy and execution across retail investors self-directed traders and the broader investing community. This includes digital subscriptions in-product monetization partnerships and platform integrations.

This is a senior hands-on leadership role with full accountability for consumer revenue growth retail GTM growth marketing monetization strategy and the consumer team.

Initially this is a playercoach position. You will personally own the consumer growth roadmap and key partnerships while building the team systems and infrastructure required to scale globally.

This role is ideal for a consumer fintech B2C subscription or product-led growth leader who thrives in entrepreneurial environments and understands how to convert retain and monetize self-directed investors at scale.

What Youll Be Responsible For

• Consumer Revenue Strategy & Ownership
• Own global consumer revenue performance across subscriptions partnerships and in-product monetization
• Define and execute the retail GTM strategy and digital monetization roadmap
• Establish subscription pricing packaging tiers and lifecycle commercial frameworks
• Drive growth across acquisition conversion retention and lifetime value

Growth & Marketing

• Lead full-funnel growth: paid acquisition SEO content lifecycle marketing and community
• Build and optimize conversion funnels from free user to paying subscriber
• Run rigorous experimentation programs across pricing onboarding and product surfaces
• Partner with Product to drive product-led growth loops
• Partnerships & Distribution
• Build strategic partnerships with fintech platforms brokers and investing communities
• Develop platform integrations that drive distribution and acquisition
• Engage with influencers creators and educators in the retail investing ecosystem

Organizational Leadership

• Build and scale a high-performing consumer team across growth marketing partnerships and community
• Lead disciplined forecasting cohort analysis and performance management
• Implement the data attribution and analytics infrastructure required to scale

Cross-Functional & Market Leadership

• Define consumer ICPs geographic priorities and brand positioning
• Partner with Product on roadmap priorities informed by retail user behavior and feedback
• Represent the brand to the retail investing community at events and in media

Required Qualifications

• 10 years of senior consumer / growth leadership experience within fintech SaaS or consumer subscription businesses
• Proven track record scaling B2C subscription revenue or product-led growth businesses
• Demonstrated success building and scaling growth marketing or consumer teams in high-growth environments
• Deep understanding of acquisition conversion retention and LTV mechanics
• Strong analytical capability with fluency in cohort analysis funnel metrics and experimentation
• Comfortable operating in fast-paced startup or scale-up environments

Preferred Qualifications

• Experience in consumer fintech brokerage or investing platforms
• Background scaling product-led or freemium growth models
• Experience with creator community or influencer-driven distribution
• Experience driving revenue for AI-supported financial or analytics products
• Familiarity with the retail investing ecosystem (brokers communities creators)
• International or multi-region consumer growth experience

What We Offer

• Competitive compensation (base performance bonus)
• Direct influence on company strategy and product direction
• Opportunity to build a global consumer business from the ground up
• Flexible hybrid work environment

Why Join

• Lead consumer growth at a fintech disrupting traditional financial data models
• Bring institutional-grade data to a massive global retail investor audience
• Work directly with founders and product leadership
• Build something meaningful from an early stage