Growth Marketing & User Acquisition

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

Build whats next for players.

Were a startup inside Sony PlayStation: fast-moving experimental and highly ambitious while backed by the scale resources and trust of Sony Interactive Entertainment.

Were building new mobile and web experiences that help gamers connect discover and play together in better ways. This is a rare opportunity to build at startup speed and drive meaningful impact inside one of the worlds most recognized gaming companies.

We are seeking a Growth Marketing & User Acquisition to define how our new products find convert engage and retain their first audiences.

In this role you will own growth marketing and user acquisition strategy from early audience research and pre-launch testing through launch optimization and scale. You will work hands-on across channel strategy campaign execution creative testing audience development measurement and budget management.

You will collaborate closely with Product Design and Engineering teams. You will bring user and campaign insights back into the product-development process helping the team improve acquisition onboarding activation engagement and long-term growth.

Responsibilities

• Define and own the growth marketing and user acquisition strategy for new mobile and web experiences from pre-launch audience validation through launch and scale.
• Develop target audience market positioning channel and campaign strategies utilizing user research behavioural data competitive insights and campaign performance.
• Plan launch and continuously optimize performance marketing campaigns across paid social search video programmatic app-install and emerging acquisition channels.
• Own campaign budgets forecasts pacing allocation and performance balancing growth efficiency experimentation and long-term player value.
• Establish a full-funnel measurement framework covering acquisition conversion activation retention engagement referral and long-term value.
• Work with engineers to develop attribution approaches dashboards cohort analyses forecasts incrementality tests and lifetime-value models.
• Build a high-velocity creative testing program translating audience and performance insights into creative hypotheses briefs test plans and actionable learnings.
• Collaborate with Product Design and Engineering to identify opportunities across onboarding conversion referral re-engagement and other product-led growth loops.
• Lead app-store landing-page and acquisition-funnel optimization including messaging creative assets localization and conversion experimentation.
• Develop integrated go-to-market plans in partnership with PlayStation Brand Partnerships and owned-channel teams.
• Manage relationships with influencers media agencies creative partners platforms vendors and other external partners ensuring strong execution and accountability.
• Monitor changes across media platforms consumer behaviour privacy measurement and the competitive landscape adapting the strategy as needed.
• Communicate growth plans performance results opportunities risks and recommendations clearly to cross-functional and leadership stakeholders.

Requirements

• 5 years of professional experience in growth marketing user acquisition performance marketing digital marketing or a closely related discipline.
• Bachelors Degree or equivalent practical experience.
• Proven experience developing and executing growth or user acquisition strategies for a consumer mobile app game social product marketplace subscription service or other digital product.
• Demonstrated success managing and optimizing paid acquisition campaigns across multiple performance marketing channels.
• Hands-on knowledge of campaign setup audience targeting bidding budget pacing creative optimization and performance reporting.
• Strong understanding of acquisition and product-funnel metrics including CAC CPI CPA conversion rate ROAS retention payback period and lifetime value.
• Experience with mobile and web analytics attribution mobile measurement partners and campaign experimentation.
• Proven ability to build structured creative testing programs and turn performance data into actionable creative recommendations.
• Strong analytical and quantitative skills with the ability to interpret campaign cohort and behavioural data and translate it into clear decisions.
• Experience managing meaningful marketing budgets and developing forecasts scenarios and investment recommendations.
• Strong cross-functional collaboration skills and experience working closely with Product Design and Engineering.
• Experience managing influencers agencies vendors media partners or external creative partners.
• Ability to operate independently set priorities and create structure in an ambiguous technically complex fast-moving environment.
• Clear written verbal and presentation skills including the ability to communicate performance results and recommendations to stakeholders.

• Experience driving growth for social community communications creator or network-driven consumer products.
• Experience in gaming mobile games entertainment or another highly engaged digital consumer category.
• Deep knowledge of player behaviours gaming culture audience motivations and industry trends.
• Experience taking a new product from pre-launch testing or soft launch through broader market launch and scale.
• Experience with app-store optimization landing-page optimization localization and international campaign expansion.
• Familiarity with lifecycle marketing CRM push notifications referral programs re-engagement and retention campaigns.
• Experience developing influencer creator community partnership or organic acquisition programs.
• Previous experience at an early-stage startup or on a zero-to-one product team.

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.