Growth Marketer

About Growcer

Your Community. Your Food. Your Future.

Growcer builds the infrastructure for food sovereignty. We provide communities Indigenous nations schools hospitals and institutions across North America with the tools training and support to grow food locally 365 days a year. We dont just sell container farms; we help communities go from dependence to self-reliance one harvest at a time.

With our acquisition of Freight Farms were now the largest container farming company in the world and were scaling fast.

Were a small resourceful team that moves quickly and owns our work. Marketing here isnt a cost centre tucked behind the sales team its the engine that fills the pipeline and tells the story of food security climate resilience and community sovereignty. If you want your work to be visible your impact to be direct and your mission to be one youd be proud to explain at a dinner party youll feel right at home.

The Role

Were hiring a Growth Marketer to own our inbound engine end-to-end: HubSpot outbound campaigns lifecycle nurture copywriting reporting and the landing pages that close the loop. Youll be the person who turns our pipeline into a system clean data smart segmentation AI-leveraged outbound and email that actually converts and who builds the frameworks and repeatable workflows that let a small team move fast without cutting corners

This is a hands-on builder role. You wont be handed a playbook. If youve quietly been the person on past teams who fixed everyones HubSpot wrote the cold email that actually got replies and built the landing page before anyone had to ask read on.

What Youll Own

Email Marketing & Lifecycle

• Plan build send and optimize all email marketing campaigns newsletters nurture sequences product announcements event invites fundraising appeals
• Own segmentation and personalization strategy across our audiences (prospects customers partners donors)
• Own the campaign calendar and manage send cadence across all active campaigns and sequences
• Run A/B tests on subject lines copy CTAs and send times and act on the results
• Own campaign attribution end to end: connect every email sequence and campaign touchpoint to downstream revenue activity
  
  

Outbound Outreach (AI-Powered)

• Design and execute outbound email campaigns targeting our ICP markets
• Build AI-augmented workflows for prospect research list enrichment and message personalization at scale
• Manage sending infrastructure: domain warm-up deliverability SPF/DKIM/DMARC inbox rotation
• Continuously iterate on copy sequences and targeting to drive reply rates and booked meetings
  
  

CRM Administration (HubSpot)

• Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales
• Maintain data hygiene: deduping enrichment lifecycle stages lead scoring list segmentation
• Build and optimize workflows properties deal pipelines and dashboards
• Manage integrations between HubSpot and the rest of our stack (Slack Gmail Clay and others)
• Train internal users and act as the first line of support for CRM questions
  

As Needed for Occasional Campaigns

Copywriting

• Write email copy that sounds like us direct warm mission-aligned free of marketing jargon
• Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer dont read the same email
• Support the wider team with copy for landing pages ads and one-pagers as needed
  
  

Landing Pages & Web

• Design build and maintain campaign landing pages lead magnets webinar registration flows and forms (HubSpot CMS Zoom Webflow or similar)
• Keep our website current: new pages updates SEO basics conversion optimization
• Make sure every email and outbound campaign has a landing page that does its job
  
  

Reporting

• Build dashboards that tell the truth about whats working open rates click rates reply rates MQLs SQLs attribution
• Report weekly on email and outbound performance and surface insights not just numbers
• Help the team make decisions with data

What You Bring

Must-haves

• 2 years in email marketing CRM administration or marketing operations
• Proven hands-on CRM experience (Marketing Hub Sales Hub) Hubspot is a plus
• Demonstrated experience running outbound email campaigns leveraging AI tools (Clay Apollo Smartlead Instantly Lemlist or equivalents) please share examples
• Strong copywriter: can write a 90-word email that gets a reply
• Comfortable building landing pages and forms (HubSpot CMS Webflow Unbounce or similar)
• Analytical: you read dashboards as a first instinct not a chore
• Self-directed and execution-focused this is a build-it role not a manage-it role
• Familiarity with AI tooling beyond outbound Claude ChatGPT n8n Make Zapier

Nice-to-haves

• Bilingual (English/French)
• Experience marketing to schools municipalities Indigenous/Tribal organizations or impact-driven buyers
• B2B sales cycle familiarity (mid-ticket considered purchase multiple stakeholders)
• Basic HTML/CSS for email and landing page customization
• Experience with nonprofit fundraising or donor-side email

What Success Looks Like in Year One

• Our CRM instance is clean well-documented and the team actually uses it
• Outbound is running as a repeatable system producing qualified meetings every month
• Email marketing has a clear cadence measurable performance and a growing engaged list
• Landing pages and forms are converting and we know exactly how well
• Reporting is something the team looks forward to not avoids
  
  

Why Join Us

• Real ownership of a function from day one
• Mission that matters food security climate resilience and community sovereignty
• Small team where your work is visible and your impact is direct
• Growing US market expansion to help shape the future growth stage of the business
• Salary: $65k-$75k with benefits

Please note AI may be used to support the screening assessment or selection of applicants.

Accommodation:

Growcer is dedicated to building a diverse and inclusive workplace. If you feel you need accommodation(s) because of illness disability or other special needs at any time during the recruitment process please contact

Required Experience:

Manager