Global Market and Competitive Intelligence Manager

Market & Competitive Intelligence Manager (GTM Programs)
Location:Calgary - (Hybrid)

AVEVA is seeking a Market & Competitive Intelligence Manager to power larger-scale growth programs with high-quality market customer and competitive intelligence across key industrial sectors including Oil & Gas Chemicals Power EPC Metals/Mining/Minerals (MMM) CPG Life Sciences and Marine. This is an Individual Contributor roleand does not includepeople management.

We are looking fora hands-on execution-focusedandhighly analytical researcher and data storyteller who can translate diverse intelligence sources (internal and external) into clear campaign-ready insightsand recommendationsthat strengthen regional GTM industry campaigns targeted account demand generation (1: many) and sales pursuits. You will act as the program intelligence lead for priority initiativesclarifying what intelligence is needed where to source it how to keep it current and how to package it so marketing and sales teams can confidently use it. You will also play a key quality-control role for intelligence outputs (including AI-assisted outputs) to ensure accuracy relevance and on-message execution.

Principal accountabilities / Key responsibilities

Program intelligence

• Provide market and competitive intelligenceand recommendationsthatpowerslarger-scale programs (regional market planning industry campaigns and targeted account demand generation/ABM at1:manyscale).

• Build program-ready deliverables such as campaign insight packs segment/industry snapshots competitorPOVs messaging proof points and pursuit/deal-context briefs.

Intelligence requirements & prioritization

• Partner with regional marketing digital sales leaders and portfolio/industry stakeholders to define what intelligence each program needs to perform (questions to answer markets/accounts to target competitors to track claims/proof points).

• Maintain a prioritized research backlog and ensure responsive turnaround on high-impact requests.

Program development (repeatable intelligence products awareness programs)

• Develop and continuously improve repeatable intelligence products aligned to GTM workflows (e.g. segment fit assessments competitive battlecards industry trend briefs quarterly competitor updates campaign insight kits).

• Plan and run intelligence awareness programs to increase understanding and usage of AVEVA intelligence across marketing and sales (e.g. onboarding sessions monthly what changed briefings internal newsletters/digests enablement moments tied to campaigns and launches).

• Standardize templates and guidance so stakeholders can quickly apply insights and reuse content consistently.

Intelligence distribution & adoption

• Embed intelligence into GTM workflows (campaign planning enablement pursuit support QBRs) so teams can easily find and apply insights at the point of need.

• Drive ongoing adoption in partnership with regional marketing digital sales leadership and enablementensuring intelligence is understood used consistently and translated into action.

Market & competitive analysis (hands-on research synthesis)

• Design and execute secondary research and insight synthesis on industry trends customer pain points buying dynamics and competitor positioning/moves.

• Deliver market and competitive analysis across priority industrial sectors including Oil & Gas Chemicals Power EPC MMM CPG Life Sciences and Marine tailoring insights to regional GTM programs campaigns ABM motions and sales pursuits.

• Contribute to competitive battlecards competitive dashboardspursuitsupport/RFP inputs and periodic competitor summaries.

Quality assurance (outputs including AI-assisted)

• Review intelligence and AI-assisted outputs before they reach programs/teams/sellersensuring they areaccurate current well-sourced and aligned with AVEVA messaging and positioning.

• Maintain source-of-truth references and clarity on confidence levels (what is known vs. inferred).

Tools & database management (power user expectations)

• Become a power user of market intelligence tools and databases (e.g. Crayon EIC IIRDemandbase Salesforce Power BI as applicable).

• Advice on requireddata hygiene and usability (tagging organizingmaintainingdashboards/views and making insights easy to access for stakeholders)to support programs.

Important working relationships

• Corporate and Regional Marketing Teams

• Digital Marketing / ABM Teams

• Regional Sales (Director-level) & Regional Marketing (Director-level)

• Portfolio and Industry Marketing

• Marketing and Sales Operations / Enablement

• Senior Intelligence & Strategy Leadership

• Performance and Content Studio Teams

Required Skills:

• 5 years of experience in market research competitive intelligence customer insights customer marketing or a related analytical role preferably within B2B technology/software (industrial/engineering/energy/manufacturing markets strongly preferred).

• Demonstrated experienceoperatingas a hands-on Individual Contributor supporting GTM programs (campaigns ABM/targeting regional planning enablement pursuit support) with minimal oversight.

• Market research & intelligence: Strong hands-on experience conducting primary and/or secondary research synthesizing findings and translating insights into actions for marketing and sales.

• Industry knowledge: Experience supporting or researching industrial B2B markets(ideallyincluding Oil & Gas Chemicals Power EPC MMM CPG Life Sciences and/or Marine) and the ability to quickly build credible domain context and customer understanding.

• Databases and tools:Hands-on experience with CRM intelligence tools and/or analytics platforms. Familiarity with Crayon IIR EIC SalesforceDemandbase Gainsight and Power BI isadvantageous.

• Analytical acumen:Strong quantitative and qualitative analysis skills; able to connect the dots across disparate sources and craft a cohesive narrative.

• Communication & storytelling:Excellent written and verbal communicationand presentationskills with a proven ability to build clear concise PowerPoint presentations and stakeholder-ready summaries.

• Highlyorganisedself-starter with strong project management skills; comfortable handling multiple requests simultaneously with strong attention to detail.Sound judgment and quality orientation including the ability tovalidateand improve AI-assisted outputs.

Education

• Bachelors degree in marketing business economics engineering science data analytics ora relatedfield (or equivalent experience).