DTC Sales Manager

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

About the Role

SharkNinjais looking for a DTC Sales Manager to own and drive Canadas Direct to Consumer growth strategy. This role sits at the intersection of commercial strategy and execution responsible for shaping and delivering a retail sales plan that drives revenueoptimizesmargin and positionsSharkNinjasDTC channel for sustained growth in the Canadian market.

The ideal candidatewill bring deep ecommerceexpertise strong commercial judgment and the cross-functional influence to align Sales Operations Merchandising Finance and Marketing behind a shared DTC vision. This is a role for someone who combines strategic thinking with hands-on executionequallycomfortable setting direction and rolling up their sleeves to make it happen.

Key Responsibilities

Business Strategy & Commercial Ownership

• Shape and drive a comprehensive DTC ecommerce strategy moving beyond execution to influencing commercial direction and building the long-term growth plan forSharkNinjasDTC channel

• Define and own KPIs across the DTC business translating performance data into clear strategic direction and actionable recommendations for Director and VP-level audiences

• Identifyand size new market opportunities category gaps and emerging competitive trends bringing forward recommendations that informSharkNinjaspositioning before others see the signal

• Lead DTC representation in financial and business planning discussions advocating for channel prioritization at senior leadership level and building a compelling commercial case for DTC investment

Account Management & Financial Ownership

• Own full accountability for sales profit and inventory outcomes across all categories delivering forecast updates on weekly monthly quarterly and annual cycles and developing corrective strategies when performance deviates

• Manage promotional budgets in partnership with Finance using GM analysis to ensure promotional investments balance revenue growth and profitability

• Build and manage senior-level relationships across internal and cross-market stakeholdersestablishingDTC as a strategically critical channel and sharing learnings that elevate the broader business

Forecasting Promotional Performance & Inventory Management

• Lead end-to-end forecasting and promotional planningin partnership with Strategic Sales Finance and Ecommerce leadership

• Own the forecast submission processmaintainingthe integrity of forecasts pricing and product data across planning systems so downstream teams are always working fromaccurateand up-to-date inputs

• Identifyand plan for risks and opportunities across product launches seasonal moments and supply constraints developing action plans and surfacing recommendations to leadership

• Recommendappropriate commercialresponses to market pricing violations and proactively flag inventory risks to supply teams when gaps areidentified

• Partner with ecommerce merchandising marketing and CRM to ensure product placement promotional timing and investment decisions are commerciallyoptimizedacross the full DTC funnel

Data Analytics & Insights

• Own DTC analytics and performance reporting translating website performance traffic and sales data into strategic recommendations that inform senior leadership decisions

• Build andmaintainreporting frameworks that provide stakeholders with reliable real-time visibility into DTC performance across categories and channels

• Apply a data-first approach across the DTC function ensuring planning promotional and inventory decisions are consistently anchored in robust commercial analysis

What You Bring

Required:

• 57 years of progressive experience in ecommerce key account management or commercial planning within a consumer goods or retail environment

• Bachelors degree in Business Commerce or a related field or equivalent experience

• Demonstratedtrack recordof owning and delivering commercial targets across revenue margin and forecast accuracy in a DTC or ecommerce context

• Strong financial acumen with proven experience owning promotional budgets conductingROIanalysis and making data-driven recommendations

• Proven ability to influence and align senior cross-functional stakeholders and drive commercial outcomes without relying on formal authority

• Advanced analytical skills with the ability to translate complex data sets into clear actionable strategic recommendations

• Experience leading end-to-end forecasting and inventory planning in a high-SKU fast-moving consumer goods environment

• Strong executive communication skills with the ability to present complex commercial analysis clearly and persuasively to Director and VP-level audiences

Preferred:

• Prior experience in a Senior Account Management Commercial Lead or equivalent role within Canadian retail or ecommerce

• Experience working within a US-headquartered company with cross-market reporting or responsibilities