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Director Events

Job Overview

We are looking for an experienced and strategic Director Events to lead our corporate event strategy execution and team management. This role will own and manage Varicents events program across company-hosted events including in-person and virtual events third-party conferences trade shows and regional events.

This role is responsible for the full event lifecycle from building the events roadmap and planning each event through execution follow-up and reporting.

This role leads the event function by providing clear direction coaching and hands-on support to ensure the team delivers high-quality events on time and within budget.

Success in this position means delivering well-organized brand-aligned events that support business goals such as awareness engagement meetings pipeline impact customer loyalty and partner engagement.

Key Responsibilities

• Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual third-party conferences trade shows and regional events.

• Build and maintain the annual and quarterly events calendar including recommending which events the company should host attend sponsor expand change or discontinue.

• Set clear goals for each event including goals related to brand awareness audience engagement sales meetings pipeline impact customer retention partner engagement and attendee experience.

• Own the end-to-end event lifecycle across the full events portfolio from strategy planning budgeting and logistics through execution follow-up reporting and continuous improvement.

• Create and manage event project plans timelines workback schedules task lists deadlines budgets stakeholder updates and post-event reports.

• Manage all event logistics depending on the event including registration communications agendas speakers presentations signage booth materials giveaways shipping staffing travel venues food and beverage audio/visual needs production lead capture and follow-up.

• Manage trade show participation including booth planning booth setup staff schedules meeting space sponsorship deliverables attendee engagement shipping and lead capture.

• Partner with Marketing Sales Customer Success Product Marketing Field Marketing Partner Marketing Creative Communications Finance Legal and leadership teams to align event goals messaging audience strategy responsibilities timelines and follow-up.

• Ensure each event is professional well-organized accessible and aligned with company brand standards.

• Build manage and track event budgets across assigned events and the broader events portfolio including forecasts estimates invoices purchase orders payment status budget changes and final expenses.

• Identify opportunities to reduce costs improve value and increase event impact without reducing event quality.

• Find evaluate negotiate with and manage event vendors and partners including venues audio/visual providers production companies event agencies registration platforms webinar platforms speakers shipping providers and other event partners.

• Negotiate and manage major Statements of Work Service Level Agreements contracts and vendor change requests including changes to scope timelines costs deliverables approvals and documentation.

• Work with Legal and Finance to support contract review vendor onboarding purchase orders invoices payment timelines and compliance requirements.

• Establish event operating models standards playbooks templates checklists budget trackers reporting formats and measurement frameworks that make events easier to plan execute compare and improve.

• Define track and report on event success metrics including registrations attendance engagement meetings booked leads generated customer meetings pipeline impact attendee feedback event costs and return on investment.

• Prepare post-event reports that summarize results costs attendance engagement leads pipeline impact feedback key learnings and recommendations for future events.

• Manage support direct reports contractors agencies and temporary event staff.

• Set priorities assign work review deliverables remove blockers and ensure team members understand goals responsibilities deadlines and success measures.

• Coach team members and provide feedback performance input onboarding support training and development guidance as needed.

• Lead regular team meetings to review event status upcoming deadlines risks staffing needs resource gaps and post-event learnings.

• Identify event risks early and create backup plans for issues related to vendors travel technology staffing accessibility safety compliance or attendee experience.

• Travel to events as needed and lead or support on-site execution including occasional evenings and weekends.

Education and Experience

• Bachelors degree in Marketing Communications Business Hospitality Event Management or a related field is preferred or equivalent practical experience.

• 6 years of experience in events field marketing experiential marketing integrated marketing or B2B marketing.

• Experience managing multiple types of events such as company-hosted events third-party conferences trade shows customer events executive programs regional events webinars virtual events or hybrid events.

• Experience managing events from planning through execution follow-up and reporting.

• Experience building event calendars project plans timelines budgets vendor plans and post-event reports.

• Experience managing event budgets vendor estimates invoices purchase orders and final expenses.

• Experience negotiating with vendors and managing Statements of Work Service Level Agreements contracts and change requests.

• Experience working with cross-functional teams such as Marketing Sales Customer Success Product Marketing Field Marketing Partner Marketing Creative Communications Finance Legal and leadership.

• Experience using event and marketing technology such as Cvent Swoogo Zuddl ON24 Salesforce HubSpot Asana or similar platforms.

• Experience in B2B SaaS technology or a high-growth company is preferred.

• Experience building or improving event processes templates playbooks reporting systems or measurement frameworks is preferred.

• Project management certification event certification or related professional training is a plus.

Knowledge Skills & Abilities

• Understands how events support business goals including brand awareness customer engagement sales meetings pipeline impact customer loyalty partner engagement and return on investment.

• Demonstrates strong project management skills and the ability to manage several events timelines budgets vendors and stakeholders at the same time.

• Communicates clearly and professionally with internal teams external vendors attendees speakers and leaders.

• Builds strong working relationships across teams and keeps stakeholders aligned on goals timelines responsibilities risks and results.

• Thinks strategically about which events matter while also managing the day-to-day details needed to deliver successful events.

• Negotiates effectively with vendors and manages changes to scope timeline cost or deliverables.

• Tracks budgets carefully and manages expenses with accuracy and accountability.

• Uses data and feedback to measure event performance and improve future events.

• Creates clear repeatable processes templates and standards that improve event planning and execution.

• Solves problems quickly and calmly during live events or when priorities change.

• Maintains strong attention to detail across event planning communications contracts budgets logistics and reporting.

• Understands event branding attendee experience accessibility safety compliance and risk management.

• Uses event platforms marketing tools project management systems CRM systems and reporting tools effectively.

• Prioritizes work effectively in a fast-paced environment with tight deadlines and shifting needs.

• Demonstrates sound judgment ownership adaptability and follow-through.

• Remains calm organized and professional during live events travel and high-pressure situations.

The expected base salary range for this role is CDN $138200.00 - $181400.00 and individuals may be eligible to participate in our variable compensation program.

*Final compensation may vary based on experience skills designations and market conditions.

This posting is for an existing vacancy.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement not replace human decision-making.