Director, Digital and Ecommerce

Who we are

At Rocky we feel our best in nature and we feel our best when we nurture ourselves with nature. Thats why for over 25 years weve been students of this glorious Earthformulating everyday essentials that nurture your skin body and hair all crafted with care here in the Canadian Rockies.

Our 14 locations nationwide are designed to bring nature indoors. Crafted from natural materials they guide customers through immersive sensorial experiences anchored by our signature sink unique to each location.

Growing our culture-focused team means finding those who share the belief that we are a part in the greater ecosystem working together to make a positive impact in our communities and for the Earth.

Are you a natural fit for the new world of Rocky

The position

Werelooking for a Director Digital and Ecommerce tohelp growourecommercebusinessandlevel up ourdigital marketing. This is a hands-on role foranexceptional leaderwho loves building things digging into data and turning insights into clear practical plans.

The Director Digital and Ecommerce leads ecommercetechnologyandperformancemarketingwith a focus on building a scalable efficient digitalbusinessthat drives growth builds loyalty and keeps customers(and teams)genuinely happy.

This position works Monday through Friday in either a fully remote or hybrid capacityfrom our workshop in Canmore Alberta.

What youll be doing

Build and lead the team

• Build develop and lead the digital team (4-6 direct reports) with clear goals trust and empathy
• Comfortably move between strategy and execution when needed
• Collaborate closely withcross functionalleaders across marketing retailoperationsand production to deliveronshared goals
• Mentor the Customer Experience (CX)Manager so that the frontline team feel as supported as the customers they serve
• Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap

• Own Ecomm revenueprofit andbudget
• Work alongside Sales Planning to lead forecasting budgeting and performance tracking
• Identifyand unlock new growth opportunities across channels lifecycles and platforms
• Build andmaintainclear dashboards KPIs and a unified analytics and attribution setup to translate data into insights that people can use to make smart decisions

• Identifyopportunities to connect with our customers and drive first purchases repeat frequency and loyalty across the current and future digital ecosystem
• Lead conversion rate optimization and basket building opportunities
• Own the Ecomm tech stack and roadmap for future improvements

• Direct performance marketing strategy and execution across paid channels
• Optimizecustomer acquisition channels andefficiencies to drivescalableincrementalgrowth
• Work alongside the Senior Director Marketing & Brand to shape the end-to-end customer journey balancing performance with brand experienceas you growrepeat rate and lifetimevalue

• Own our ecommerce platforms websites and core digital infrastructure keeping things stablescalableand cost-effective
• In partnership with the Executive Team lead IT on platform decisions and long-term tech roadmap
• Oversee our cyber-security needs working with internal and external partners
• Lead our digital commerce strategy across potential platforms (marketplaces TikTok Shop and retail digital partners) ensuring consistent storytelling and conversion
• Support an evolving AI strategy that prioritizes human connections over shortcuts

Does this sound like you

• An exceptional people leader who builds and nurtures teams through results-oriented but empathetic leadership and a focus on creating clarityand drivingaccountabilityamongstteams
• A strategic thinker who knows how to prioritize stay lean and invest thoughtfully
• A strong analyst whos comfortable digging into performance across the tech stack to deliver meaningful insights
• A collaborative partner to brand creative product and operations teams
• A clear communicator who makes complex ideas easy to understand
• 10 years building and scaling digital commerce businesses with real ownership oftechnologyrevenueand P&L
• A proven record of driving growth scaling fast fixingwhatsbroken or building from the ground up
• Strong experience running performance marketing at the execution level
• Experience in beauty wellness or consumer brands is a plus
• Experience in highgrowth or earlystage environments strongly preferred

Whats in it for you

• This position pays between $130000 - $160000 per annum with the opportunity to participate in the Director bonus plan
• Significant product discounts and quarterly allowances
• Subsidized group medical and dental benefits for you and your family
• Share in Rockys success - The Great Game profit sharing program
• Generous paid annual vacation and personal days
• Healthy lifestyle support through an annual allowance
• Access to a dedicated Rocky coach to help you optimize your potential
• The opportunity to participate in Culture Club organized activities

Application

• We are accepting applications for the Director Digital and Ecommerce position until a suitable candidate is found.
• Eligibility:Candidates must be legally authorized to work in Canada.