Digital Website Publisher

At CI we see a great place to work as one that is a safe place for everyone to have a voice where people are empowered to take ownership over meaningful work where there is an opportunity to grow through stretching themselves where they can work on innovative products and projects and where employees are supported and engaged in doing so.

The Digital Website Publisher will ensure all web content and digital assets are managed published and optimized to deliver an accurate engaging and accessible user experience across all platforms. This role is responsible for overseeing daily website operations maintaining brand and accessibility standards and driving continuous improvements through analytics SEO and emerging digital trends. Acting as a subject matter expert for CMS publishing and digital best practices the Publisher will collaborate with cross-functional teams to support strategic campaigns personalization initiatives and the organizations digital transformation goals.

• Oversee daily website operations ensuring all content is accurate up to date and fully functional.
• Manage and publish content updates across landing pages campaign pages microsites and other digital assets. Ensuring content accuracy and timely publication.
• Ensure web content aligns with brand guidelines tone of voice accessibility standards and organizational priorities awareness around WCAG 2.1 requirements and web best practices.
• Maintain and update evergreen content to ensure long-term value and SEO relevance.
• Partner with cross-functional teams (marketing third party vendors IT) to ensure content supports ongoing campaigns personalization initiatives and strategic goals.
• Serve as a subject matter expert for content management systems (CMS) - creating editing troubleshooting and training others on publishing best practices.
• Document publishing standards workflows and best practices to improve team efficiency and knowledge sharing.

• Analyze user behavior traffic patterns and site performance using analytics tools (e.g. Google Analytics Adobe Analytics).
• Generate regular reports with actionable insights to improve user engagement navigation and conversion rates.
• Lead A/B and multivariate testing on landing pages calls-to-action and other elements to optimize user experience and conversions.
• Collaborate with the Technology and UX teams to enhance website usability page load speed mobile responsiveness and accessibility compliance (e.g. WCAG standards).
• Recommend and implement enhancements based on performance data and industry best practices.

• Conduct keyword research and competitive analysis to identify content opportunities and gaps.
• Implement on-page off-page and technical SEO strategies to improve search visibility and rankings.
• Monitor SEO and search trends to adapt content and metadata accordingly.
• Provide regular recommendations for content optimization based on search analytics user intent and engagement data.
• Stay informed about evolving content discovery channels - including AI-driven search platforms and interfaces and how they interpret and surface organizational content.

• Monitor emerging trends in web publishing content personalization and digital engagement.
• Pilot and test innovative digital experiences that enhance supporter engagement storytelling and fundraising impact.
• Collaborate with internal teams to prototype and evaluate new tools formats and technologies prior to full-scale rollout.
• Explore opportunities for personalized content delivery tailored to audience segments using data-driven insights.
• Contribute to the organizations digital transformation by recommending scalable sustainable improvements in publishing workflows and content strategy.

• Bachelors degree in marketing Web Design/Development or related field.
• Minimum 35 years of experience managing websites digital content or online user experience.
• Strong understanding of SEO web analytics and UX principles.
• Experience with content management systems (CMS) preferably Adobe Experience Manager or similar platforms.
• Ability to analyze data and translate insights into practical improvements.
• Knowledge of A/B testing conversion optimization and digital design best practices.
• Detail-oriented with excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Creative problem-solver with both technical and strategic abilities.

This role follows our inoffice work model and requires employees to be onsite four days per week to support collaboration and business needs.

This opportunity is for an existing vacancy with the company. Theanticipatedbase salary range for this position is$55000to $95000. Exactsalary depends on several factors such as experience skills education and budget. Salary range may vary based on geographic addition to base salary this position is eligible for participation in a bonus addition The Company offers a variety of benefits to eligible employees including health insurance coverage wellness programs life and disability insurance retirement savings plans paid leave programs education-related programs paid holidays and vacation time and many others. Many of these benefits are subsidized or fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965 we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition a desire to commit to a curious mindset for continuous learning and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment competitive benefits and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Topup program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking Apply. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (CI) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities require this posting in an additional format or require accommodation at any stage of the recruitment process please contact us or call ext. 4747.