Digital Marketing Specialist

Next Dimension is a growth-focused Canadian-founded Managed Services Provider serving Southwestern Ontario and beyond. As we scale our digital presence has to do real work not just look good. Were hiring a Digital Marketing Specialist to own that footprint end-to-end.

This is a hands-on role for a marketer who lives in the modern search landscape traditional SEO the rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) AI-driven content workflows and the shifting dynamics of how B2B buyers actually find providers. You will be responsible for how Next Dimension shows up across Google AI search experiences (ChatGPT Perplexity Google AI Overviews Copilot) our website and social and for converting that visibility into qualified sales leads.

Youll work closely with the VP of Sales & Marketing and leadership team and have meaningful input into how we tell our story to the market.

Base salary range: $90000 $110000 CAD per year depending on experience.

Benefits: Health dental and vision coverage; paid time off; professional-development support including budget for marketing tools courses and certifications.

Compensation is determined based on skills experience and role alignment. We are committed to equitable pay practices.

Search & Discoverability (SEO AEO GEO)

Own Next Dimensions organic search visibility for Managed Services Private Cloud Security Services Colocation and Connectivity across Southwestern Ontario and target verticals.

Execute modern technical on-page and local SEO site architecture schema Core Web Vitals internal linking Google Business Profile and the local pack.

Lead Next Dimensions Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy the work of getting our brand surfaced and cited inside AI-driven answers from ChatGPT Perplexity Google AI Overviews Microsoft Copilot and the next wave of LLM-based search.

Translate keyword strategy from short-tail queries into the natural-language intent-driven questions buyers ask AI tools and produce the structured authoritative content that answers them.

Monitor the LLM and search landscape continuously and adjust strategy in real time as platforms algorithms and citation behavior evolve.

Lead Generation

Build run and optimize multi-channel campaigns that generate qualified sales leads for the Sales Executive across organic search email content and social.

Partner with the Sales Executive to align messaging target accounts and follow-up cadences.

Content & AI-Driven Workflows

Plan and produce content that ranks in traditional search and earns citations in AI answers service pages pillar pages case studies comparison guides FAQs and thought-leadership posts.

Use AI tools (LLMs content optimization platforms automation) to scale production without sacrificing accuracy voice or technical correctness.

Maintain editorial quality brand voice and the technical accuracy our clients expect from a security-first MSP.

Website Ownership

Own the day-to-day health performance and roadmap of content updates page builds analytics and accessibility.

Work hands-on inside the CMS (WordPress or equivalent) to ship changes without requiring developer support for routine work.

Coordinate with developers designers and external agencies as needed for larger initiatives.

Measurement & Reporting

Define the digital marketing scorecard: organic visibility AI search visibility/citations traffic quality leads delivered to sales and contribution to sales activity.

Build clear monthly reporting that connects marketing activity to revenue outcomes.

Track competitor visibility and brand share-of-voice across both traditional and AI search.

Brand & Cross-Functional

Protect and evolve Next Dimensions brand visual identity voice and how we show up at events in proposals and in client-facing materials.

Own Next Dimensions organic social presence primarily LinkedIn with content that supports brand recruitment and demand generation.

Support recruitment marketing in partnership with HR careers page employer brand and job-post amplification.

Qualified leads delivered to sales

Organic search visibility for target keywords (rankings traffic share of voice)

AI search visibility citations and inclusions in AI Overviews Perplexity ChatGPT responses for category-defining queries

Quality and reach of published content (service pages pillar content thought leadership)

Brand share-of-voice across traditional and AI search

Modern search fluency (SEO AEO GEO) data-driven decision making hands-on execution strong writing and editorial judgment curiosity about the AI search landscape accountability for lead-generation outcomes.

35 years in digital marketing demand generation or growth marketing ideally in a B2B technology MSP or professional-services environment.

Demonstrable track record of generating qualified leads through digital channels.

Strong working knowledge of modern SEO and of how AEO / GEO / LLM optimization differs from traditional search and a clear point of view on how to operate against both.

Hands-on with the modern stack: GA4 Google Search Console Google Business Profile WordPress (or equivalent CMS) and at least one marketing-automation / CRM platform (HubSpot ActiveCampaign Marketo or similar).

Comfortable using AI tools (LLMs content optimization analytics) responsibly in day-to-day work.

Strong writing skills and the ability to translate technical IT and security topics into clear compelling content for business buyers.

Self-directed; able to set priorities and ship without needing a layer of management above the work.

Preferred

Experience marketing managed services cloud cybersecurity or related IT services.

Familiarity with ConnectWise or comparable MSP / PSA platforms.

Basic comfort with HTML/CSS and structured data ().

As per the provisions of Ontario Bill 190 (Working for Workers Act):

This is a current vacancy as yet unfilled.

We use AI for screening purposes only; final hiring decisions are made by people.

The salary range for this position is $90000 to $110000 CAD depending on experience.

We do not require applicants to have Canadian experience.

Next Dimension is a Canadian-founded Managed Services Provider that has spent more than 25 years helping organizations align their business requirements to the right technology services. We give our clients a single trusted partner for the reliability security and resourcing their businesses depend on from day-to-day support to long-term technology strategy.

Headquartered in Southwestern Ontario we serve clients from small and mid-sized businesses to enterprises in manufacturing transportation agricultural professional services as well as First Nations communities. Our portfolio spans Managed Services Private Cloud Security Services Colocation and Connectivity with a security-first approach at the center of everything we deliver.

We believe every client interaction matters and that the same care we extend to clients has to start with our own people. Next Dimension is built around the Employee Experience we invest in our teams growth recognize the work that moves us forward and protect the moments that matter for each and every employee. That focus shows up in how we treat each other in our customer CX ratings and community reputation weve earned over more than two decades of doing this well.

Why join us

A growing Canadian-owned company with the stability of 25 years and the momentum of an ambitious growth plan.

Genuine career progression and professional-development support wed rather grow our next leaders than only hire them.

Meaningful varied work across modern cloud security and managed-services technology for clients who rely on us.

A people-first culture that takes the Employee Experience as seriously as the client experience.

Next Dimension is committed to the National Centre for Truth & Reconciliations Call to Action 92 to ensure that Indigenous Peoples haveequitableaccess to jobs training and education opportunities. To that end all our employees are trained in OCAP Awareness and the importance of Digital Sovereignty to the First Nations.

Next Dimension is anequal-opportunityemployer. We welcome and encourage applications from people of all backgrounds and accommodations are available on request for candidates taking part in all aspects of the selection process. We thank all applicants for their interest; however only those selected for an interview will be contacted.