Demand Generation Manager, Demand Create

As a Demand Generation Manager you will:

• Own the pre-market motion end-to-end building the audience and intent that becomes pipeline through Capture downstream.
• Make the handoff of the in-market signal to Capture real and repeatable not just a line on a slide.
• Co-plan and run the distribution motion for Brand and Contents thought leadership podcasts and narrative work driving audience growth and demand.
• Build and own partnerships associations sponsorships speaking engagements and agency community programs that compound trust over time.
• Run the rest of the toolkit including organic social content amplification awareness paid (with the Performance Marketing Specialist) and pre-in-market nurture.
• Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
• Run a continuous experimentation cadence and act as the source of truth on the motion defending allocation with hypotheses and learnings shipped.

What Youll Bring

• You have 4 years in B2B SaaS demand generation content distribution or growth with clear ownership of audience and demand creation programs.
• You have a point of view on motion ownership versus channel ownership backed by real examples.
• You know how to turn content into demand through distribution not just publish it. You can tell the difference between a content team that ships posts and a motion that builds an audience.
• Youve owned partnerships associations sponsorships or community programs that compounded into real audience and pipeline contribution.
• You write sharp briefs and are comfortable handing paid execution to a Performance Marketing Specialist rather than running bids yourself.
• You work well being guided by a senior player-coach peer and you dont need to own every square inch of the motion to feel ownership over your work.
• Youre comfortable being measured on lagging indicators like branded search lift and engaged audience growth and you have an instinct for the leading indicators that predict them.
• You can operate with ambiguity turning objectives into a plan and figuring out how to use the resources and partners around you to get there.
  
  

• You need MQL volume or channel-level vanity metrics to feel like youre winning.
• You want to run paid bids and campaigns yourself rather than brief someone else to do it.
• Youd rather own a single channel than a full motion spanning partnerships distribution and community.

Benefits Compensation & Perks

• Stock options and variable compensation
• 4 weeks vacation 5 personal days and your birthday off (we want to celebrate with you!)
• Comprehensive benefits from day one plus an annual HSA/WSA spending account
• RRSP matching to support your future
• Annual learning and development budget plus a book budget
• Parental leave top-ups
• & many more!!

• This Posting: This is an active role were looking to fill now.
• Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used please get in touch with us at .
• Our Commitment to Inclusion: AgencyAnalytics is proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to a fair and accessible hiring process for everyone regardless of gender identity or expression race ethnic origin creed place of origin age sex marital status physical or cognitive ability sexual orientation or any other protected characteristic. If you require accommodation at any point during the recruitment process please let us know.