CRM Specialist

#EnterTheGame

Activate: What We Do

Activate is redefining how the world plays across Canada US and beyond into the global market. Were a technology company that fuses a game a workout and a party into one unforgettable experience.We believe play should move people - physically and socially. Behind every room youll need your reflexes wits and a team to beat the challenges - its easy to start hard to beat.

Press play on this videoto see Activate in action (we promiseitsworth it). Follow @activategames onTikTokInstagram andFacebookto stay locked in.

Position Overview

The CRM Specialist works under the direction of the Director Growth & Revenue Marketing (AGS) and will build and execute Activates CRM and lifecycle marketing program across corporate stores.

This role is accountable for converting customer data campaign testing and lifecycle strategy into measurable booking growth. The CRM Specialist will design and launch acquisition retention rebooking and win-back journeys; manage audience segmentation in Braze; develop structured A/B tests; report on campaign performance; and provide recommendations to scale revise or pause campaigns based on results.

This job posting is for an existing vacancy. This is a full-time permanent position.We are looking for this role to join our team at our Winnipeg corporate office but remote out-of-province candidates may also be considered.

Responsibilities/Accountabilities

Building the CRM Program

• Develop and maintain the CRM and lifecycle campaign framework for Activate corporate stores including campaign types target audiences timing and reporting requirements
• Create acquisition retention rebooking and win-back campaigns with defined objectives audience criteria messaging launch timing and success measures
• Build and maintain audience segments journey logic frequency rules and campaign workflows within the CRM platform
• Track CRM campaign impact on bookings rebookings customer engagement and store-level performance using agreed reporting measures
• Document repeatable CRM processes campaign briefs testing procedures and reporting templates to support consistent execution as the program scales

Campaign Execution & Testing

• Build launch monitor and optimize CRM campaigns across available channels including email SMS push notifications and other lifecycle touchpoints
• Develop A/B testing plans that include the hypothesis test audience control group variable being tested measurement period and success criteria
• Prepare campaign performance summaries that identify results insights risks and recommended next actions for each campaign or test
• Partner with Growth & Revenue Marketing to translate commercial priorities seasonal campaigns promotions and store needs into CRM campaign plans
• Use AI tools to support campaign briefing copy development segmentation review performance analysis reporting and workflow documentation

Qualifications

• 3 years of experience in CRM lifecycle marketing growth marketing or marketing automation
• Hands-on experience with a CRM or marketing automation platform; Braze experience is considered an asset
• Experience creating or improving customer journeys audience segments campaign workflows retention campaigns and performance reporting processes
• Experience designing A/B tests reviewing campaign results identifying insights and making data-informed recommendations
• Comfortable creating structure documentation and repeatable workflows in a fast-paced high-growth environment
• Able to convert customer insights and campaign data into clear recommendations that support bookings retention and rebooking goals
• Experience using AI tools to support copy development segmentation reporting analysis or workflow efficiency
• Strong written communication organization prioritization and cross-functional coordination skills
• Bachelors degree in Marketing Business Communications or a related field is considered an asset

Perks That Power Our People

• Competitive salary
• RRSP and benefits (medical dental vision and basic life insurance)
• Employee assistance program (EAP)
• Paid time off
• Ongoing learning and training with a focus on technology and innovation
• Free game play and employee discounts
• Fun and dynamic work environment
• Casual and comfortable dress code
  

Successful completion of a criminal record check is a condition of employment for this position.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation for a protected characteristic contactwhich is an email monitored for this purpose.

We thank all applicants for their interest however only those candidates selected for interviews will be contacted.

Required Experience:

Manager