CRM Specialist

The Brick isseekinga creative and detail-oriented CRM Specialist to support the execution of our email and SMS marketing programs. Reporting to the Marketing Director this role willbe responsible forplanning coordinating designing building testing and deploying customer communications throughListrakNextGen.

This role works closely with other Advertising Teams and Purchasing to bring campaigns to life ensuring all communications areaccurate engaging and delivered on schedule. The ideal candidate hasstrong designskills excellent organizational abilities and a passion for customer lifecycle marketing.

Campaign Planning & Coordination

• Partner with the Marketing Director to develop and maintain the email and SMS marketing calendar.
• Coordinate and execute email and SMS campaigns from concept through deployment.
• Work closely with the Copywriter to ensure campaign copy is delivered reviewed and approved on schedule.
• Collaborate with Advertising Teams Purchasing and other stakeholders to gather campaign requirements offers and assets.
• Ensure all campaigns are delivered accurately and on time while meeting business objectives.

Email Design & Deployment

• Design email creative and layouts in Figma.
• Build test and deploy email campaigns in Listrak NextGen.
• Ensure emails are optimized for desktop and mobile experiences.
• Maintain and update email templates as required.
• Conduct quality assurance testing for email campaigns across devices links pricing zones language versions to ensure accuracy and consistency.

CRM & Lifecycle Marketing

• Support the setup execution and optimization of automated customer journeys including welcome abandoned cart browse abandonment and post-purchase programs.
• Manage audience segmentation
• Partner with internal stakeholders to implement and optimize lifecycle marketing campaigns.
• Support SMS marketing campaigns and customer engagement initiatives.

Reporting & Performance Analysis

• Pull and analyze campaign performance metrics including revenue open rates click-through rates conversions and SMS engagement.
• Prepare recurring performance reports and campaign summaries.
• Identify opportunities for testing optimization and continuous improvement based on campaign results.

Additional Responsibilities

• Support special projects and customer marketing initiatives as required.
• Stay current on email marketing CRM and ecommerce best practices.

• 1-3 years of experience in email marketing or CRM programsListrakand Klaviyo preferred
• 1-3 years of experience with SMS programs
• Experience with customer segmentation and marketing automation.
• Knowledge of HTML and CSS
• Experience designing marketing assets in Figma.
• Strong project management and organizational skills.
• Excellent attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong written and verbal communication skills.
• Experience with Shopify and Google Analytics is an asset

• A flexible and comprehensive benefits package including Health Dental and Paramedical Services for you and your family
• Competitive remuneration package that will commensurate with experience
• Career progression potential with plenty of access to ongoing personal and professional development
• Employee discounts
• A dynamic environment to showcase your leadership talents.

The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment application and selection process. If you require an accommodation at any stage of the process please let the hiring manager know or reach out to