Creative Director

#EnterTheGame

Activate: What We Do

Activate is redefining how the world plays across Canada US and beyond into the global market. Were a technology company that fuses a game a workout and a party into one unforgettable experience.We believe play should move people - physically and socially. Behind every room youll need your reflexes wits and a team to beat the challenges - its easy to start hard to beat.

Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director Creative. This is a full-time permanent position. We are looking for this role to join our team at our Winnipeg corporate office but remote out-of-province candidates may also be considered.

Visitto see Activate in action. Follow @activategames on TikTokInstagram andFacebookto stay locked in.

Position Overview

Enter The Role

Activate is one of the fastest-growing location-based entertainment brands in North America. The brand is real. The distinctive assets are coming into focus. The next chapter is breakthrough work creative that gets us noticed gets us talked about and puts us top of mind when someones deciding where to go on a Friday night.

In this position youll own Activates creative. Youll build on the foundation our founders started codify the distinctive asset system scale it globally hold the line on application. Youll build the global creative toolkit that corporate stores (AGS) international partners and HQ teams all draw from global assets built to flex local.

Youll lead the relationship with Activates creative agency a true creative partner that builds breakthrough campaigns aligned to Activates Category Entry Points (CEPs). Work that puts Activate in the conversation when people are planning their next night out team event or birthday. Youll set the brief. Theyll build the campaign. Your in-house team will pool it out every channel every market every store efficient on-brand and at speed.

The in-house team isnt where breakthrough comes from. Thats the agencys job. The in-house team is how breakthrough becomes everywhere adapted scaled executed without losing the thread. You own the organic social content calendar in-house too: culture-aware trend-fluent on-brand.

Youll treat creative as performance. Youll read whats working in market cut what isnt and refine whats close. Every round better than the last.

Work that breaks through. Not work that fills space.

The Duties and Responsibilities:

Owning the Brand & Toolkit

• Codify and scale the Activate distinctive asset system
• Build the global creative toolkit assets templates guidelines that global partners AGS markets and HQ teams all build from
• Apply the system everywhere in store online social partnerships
• Set the creative standards and hold the line on them at global scale
  
• Lead the relationship with Activates creative agency partner a true creative partner not a production shop
• Brief breakthrough campaigns aligned to Activates Category Entry Points work that gets us noticed and top-of-mind
• Set the bar hold the bar make them earn the work and earn the trust to make their best

Scaling the Work In-House

• Lead hire and develop the in-house creative team design video social production
• Pool out every agency campaign in-house every channel every market every store; efficient on-brand fast
• Own the organic social content calendar end-to-end read culture and turn it into work thats on-brand and on-the-moment
  
• Refuse the wallpaper - every asset earns its place
  

Performance & AI

• Treat creative as performance read whats working cut what isnt refine whats close
• Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
• Use AI for production ideation adaptation faster shipping more iterations broader reach
• Make AI the default not the experiment

The Qualifications:

• 7 years leading creative at consumer brands entertainment retail hospitality fitness lifestyle
• Partnered with a creative agency to build breakthrough campaigns set the brief held the bar made them earn the work
• Led an in-house team to pool out agency campaigns at scale efficient on-brand every channel and every market
• Built or scaled a distinctive asset system and held the line on application
• Built global creative toolkits used by franchise partners JV operators or multi-market teams
• Treated creative as performance A/B tested in market read the lift refined what works
• Used AI to change what a team can ship production ideation adaptation

The Perks:

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access equal opportunity and reasonable accommodation for individuals with disabilities in employment its services programs and activities. To request reasonable accommodation for a protected characteristic contactwhich is an email monitored for this purpose.

We thank all applicants for their interest however only those candidates selected for interviews will be contacted.

Required Experience:

Director