Content Lead Marketing

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW.
BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency reduce costs and enhance profitability. As a leader in the use of artificial intelligence BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

With our technology feed mills and protein producers are enhancing feed ordering efficiency raising healthier animals improving employee safety reducing their environmental footprint and - most significantly - uncovering new savings. Today BinSentry is monitoring more than 60000 bins in real time across North America. When it comes to the future of agricultural supply chain management BinSentry is leading the way. For more information visit .

BinSentry is looking for a talented and versatile Content Lead to join our growing Marketing team.

This is a unique opportunity to own the voice of an innovative ag-tech brand at a pivotal stage of growth shaping how we communicate across every channel and audience. If you thrive on variety take pride in meeting deadlines and bring equal parts creativity and structure to your work we want to hear from you.

What Youll Do

The Content Lead is responsible for the end-to-end creation and deployment of a wide range of content including:

Marketing support materials and sales literature
Media and press releases
Social media content (organic and campaign-driven)
Website copy and landing pages
Video scripts and storyboards
Direct mail and email campaigns (e-blasts)
Internal communications and executive messaging as required

Beyond writing the Content Lead is expected to:

Manage content projects from brief through delivery ensuring quality and on-time execution
Collaborate closely with the Digital Lead Events & Tradeshow Manager and Marketing Coordinator
Brief and direct the graphics team while leveraging video and digital production support
Maintain a strong content calendar aligned with marketing campaigns and business priorities
Uphold a consistent brand voice across all channels and content formats

Who Youll Work With

The Content Lead is part of a multi-faceted Marketing team led by the Chief Marketing Officer (CMO). Your immediate peers include a Digital Lead an Events & Tradeshow Manager and a Marketing Coordinator.

You will have the support of a dedicated graphics team and access to video and digital production resources allowing you to focus on what you do best: creating compelling content.

What Were Looking For

Minimum of 5 years of professional content creation or copywriting experience
A strong versatile writing portfolio spanning multiple formats and channels
Exceptional organizational skills with the ability to manage multiple projects simultaneously
Demonstrated accountability with a proven ability to take ownership of deadlines and deliver high-quality work
Experience working either in-house in a marketing or communications role or within a digital or traditional marketing agency
Comfort collaborating with creative digital and events teams in a fast-paced environment

Assets & Nice-to-Haves

Experience in the agricultural sector specifically swine poultry or feed milling
Familiarity with ag-tech AgriFood or supply chain industries
Experience writing for both B2B and technical audiences
Video scripting and/or storyboarding experience

Why BinSentry

Be part of a fast-growing ag-tech company at a pivotal stage of growth
Work on meaningful technology that helps farmers and food producers do more with less
Join a collaborative team that values creativity initiative and excellence
Flexible hybrid work model. Candidates located in or near Kitchener Ontario are preferred although remote candidates will also be considered
Competitive compensation commensurate with experience

We use artificial intelligence tools to support parts of our recruitment process such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

Required Experience:

Senior IC