Campaign & Performance Manager

Position Snapshot
Business area: Nespresso
Location: Montreal QC located at 300 Léo-Pariseau suite 2300 Montréal QC Canada H2X 4B3
Hybrid

A little bit about us
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding in 2003 in collaboration with the NGO Rainforest Alliance the Nespresso Plan helps to improve the yield and quality of harvests ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022 Nespresso achieved B Corp certification joining an international movement of over 10000 purpose-led businesses that meet B Corps high standards of social and environmental responsibility and transparency.

Headquartered in Vevey Switzerland Nespresso operates in 98 markets and has overit operated a global retail network of 849 boutiques. For more information visit the Nespresso website:.

What to Expect:
As a senior strategic leader the Campaign & Performance Manager is accountable for architecting and operationalizing a high-impact data-driven media ecosystem that drives measurable business growth across the full customer journey from awareness to conversion. This role is pivotal in shaping the future of media investment and activation across owned and paid channels including e-retail with a mandate to maximize ROI accelerate digital maturity and embed a culture of performance excellence. This role has a primary responsibility on sales across all media-driven digital channels. Beyond campaign execution the manager will lead the transformation of the organizations media capabilities elevating the media function into a strategic growth engine and driving structural evolution in how media is planned activated and optimized. This position is an existing vacancy

A day in the life:
Full-Funnel Media Strategy Leadership
Define and lead the strategic vision for full-funnel media activation ensuring alignment with brand commercial and digital transformation goals
Translate business objectives into integrated media strategies that drive measurable outcomes across awareness consideration and conversion
Serve as a thought leader and internal consultant on media innovation performance frameworks and investment prioritization

Campaign Orchestration and Activation Excellence
Oversee the end-to-end activation of omnichannel campaigns ensuring precision in targeting sequencing and messaging across platforms
Drive excellence in execution across owned digital properties and e-retail environments including Amazon and other key partners
Ensure campaigns are insight-led audience-centric and optimized for both brand equity and commercial impact

Performance Intelligence and Optimization
Establish a robust performance measurement framework leveraging advanced analytics attribution modeling and real-time dashboards
Lead continuous optimization cycles using A/B testing audience segmentation and predictive modeling to improve efficiency and effectiveness
Translate complex data into strategic insights that inform executive decision-making and future planning

Organizational Capability Building
Lead the transformation of internal media capabilities upskilling teams and embedding performance media best practices across the organization
Act as a change agent fostering a culture of experimentation agility and accountability
Mentor and develop a high-performing team setting clear expectations and growth paths

Cross-Functional and Executive Collaboration
Partner with senior stakeholders across marketing e-commerce sales and finance to align media strategies with enterprise priorities
Influence C-level decision-making through compelling storytelling business cases and performance narratives
Manage agency and platform relationships to ensure strategic alignment and operational excellence

Investment Stewardship and Innovation
Own the media investment strategy ensuring optimal allocation across channels & funnel stages for best ROI
Identify and pilot emerging platforms tools and technologies that can unlock new growth opportunities
Benchmark against industry leaders to ensure the organization remains at the forefront of media innovation

Market Intelligence and Innovation
Stay ahead of digital media trends platform innovations and consumer behavior shifts
Identify and pilot new tools technologies and partners to enhance media effectiveness
Benchmark against industry leaders to ensure best-in-class performance standards

Role Requirements
Bilingualism in English and French language skills are a requirement as this position requires collaboration with stakeholders across the Canadian market
10 years of progressive experience in digital marketing with at least 5 years in performance media leadership roles
Experience managing cross-functional teams and external agencies with a focus on collaboration influence and stakeholder alignment
Proven track record of leading full-funnel media strategies across owned paid and e-retail channels with measurable business impact
Demonstrated experience in transforming media operations building internal capabilities and embedding performance-driven cultures
Deep expertise in media planning activation and optimization across platforms such as Google Meta Amazon and programmatic ecosystems
Strong command of data analytics attribution modeling and ROI measurement with the ability to translate insights into strategic decisions
Familiarity with emerging media technologies retail media networks and innovation pipelines
Background in consumer goods e-commerce or digitally mature organizations is highly desirable

Benefits
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and six personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care resources and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Free Nespresso Coffee Machines and $100 monthly coffee credit
Up to 50% off Nespresso Coffee Machine Capsules and accessories
Access to the Discount Company store with Nestlé Nespresso and Purina products (Located across various Nestle offices/sites)

Compensation Range: $110000.00 $130000.00 bonus eligibility

At Nestlé Canada we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above aligned with our commitment to equitable pay practices.

What you need to know
We will be considering applicants as they apply so please dont delay in submitting your application.

Nestlé Canada is an equal-opportunity employer. The principles of diversity equity inclusion and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation please inform Human Resources. Nestlé will work with you to ensure full participation.

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