Campaign Manager, Customer Acquisition

At AWS Canada were seeking a driven professional to join us as a Cloud Sales Center (CSC) Campaign Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth.

In this position youll work at the intersection of sales GTM marketing and customer and partner engagement contributing to pipeline generation across multiple sales segments. Youll serve as the key liaison between Canada CSC and other AWS teams including Marketing Partner Marketing Go-to-Market (GTM) Field Enablement and sellers to ensure cohesive and impactful campaign strategy.

Impact and Scope:
Contribute to pipeline generation through development execution and refinement of segment-specific industry-specific and persona-specific campaign strategies
Serve as the primary liaison with Marketing Partner Marketing Go-to-Market (GTM) Field Enablement and sellers for prospecting efforts while aligning business unit activities and go-to-market strategies to support strategic sales plays and organizational goals
Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals using data-driven insights to guide and refine future strategies
Deliver independently while seeking guidance from leadership on strategic matters

Key job responsibilities
Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers messaging and go-to-market execution
Clarify requirements customer needs and priorities to develop effective segment-specific campaign strategies
Develop detailed campaign project plans which include: campaign goals messaging calls to action marketing distribution channels and campaign schedules
Analyze customer data seller and customer feedback to support cross-sell/upsell strategies
Obsess over our end customers AWS experience and design campaigns on their behalf
Identify patterns to improve technical and business solutions within the CSC
Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals
Oversee creation and launch of sales and GTM content focused on prospecting
Model input and output-based goals and measure campaign effectiveness
Orchestrate cross-functional activities across Sales Partner teams and executive stakeholders
Embody a partner-first mentality
Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize
Support customer-facing sales engagement at live and virtual events or via direct campaign execution
Forecast track and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus continually monitor analyze and tune campaigns to maximize conversion pipeline and revenue generation.
Advise and spearhead technology mechanisms and tool adoption plans in support of GTM goals pipeline and revenue generation
Drive timely decisions and clear blockers escalating issues appropriately

- 3 years of business development partnership management or sourcing new business experience
- Experience communicating effectively with senior leadership
- Knowledge of cloud computing technologies
- Bachelors degree in a relevant field or equivalent work experience
- Experience in partner or customer relationship management
- Experience in cross-functional collaboration and stakeholder management

- Experience with sales CRM tools such as Salesforce or similar software
- Experience that includes strong analytical skills attention to detail and effective communication abilities or experience working with customers with a passion for delivering exceptional service
- Experience working with fast-moving high-performance teams and driving innovative solutions tailored to unique business environments
- Experience in managing projects related to cloud computing or IT infrastructure

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company Amazons package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon offers comprehensive benefits including health insurance (medical dental vision prescription basic life & AD&D insurance) Registered Retirement Savings Plan (RRSP) Deferred Profit Sharing Plan (DPSP) paid time off and other resources to improve health and well-being. We thank all applicants for their interest however only those interviewed will be advised as to hiring status.

CAN ON Toronto - 91600.00 - 153100.00 CAD annually