Business Development Manager

Who Are You

You are a confident relationship-driven sales professional who knows how to open doors build trust quickly and move opportunities forward. You are comfortable picking up the phone starting conversations with people you have never met and creating momentum from the first touchpoint. You are naturally curious strong with people and able to understand what a prospective client needs before clearly connecting them to the right solution.

You are also highly motivated by targets growth and results. You do not wait for leads to come to you. You are proactive organized and comfortable managing a pipeline with discipline and urgency. You understand that business development requires consistency resilience and follow-through and you bring the energy needed to keep prospecting presenting and closing.

Whats the Role

As the Business Development Manager you will be responsible for generating new business opportunities managing inbound leads and closing new client deals. This role requires a strong focus on outbound sales including cold calling prospecting networking and building your own pipeline. You will also follow up on qualified leads generated through marketing campaigns and work closely with the marketing team to refine your outreach strategy improve lead quality and support business growth.

This is a sales-driven role with clear annual targets and a strong focus on revenue generation. You will deliver presentations and demos build relationships with prospective clients represent the company at events and conferences and work alongside other Business Development Managers to share insights improve sales strategy and drive consistent results. Marketing experience is a strong asset especially experience selling marketing services but proven sales ability and the ability to close new business are the most important requirements for success in this role.

Duties & Responsibilities

In this role you will:

• Generate new business opportunities through cold calling prospecting networking referrals and strategic outreach.

• Follow up with inbound leads generated through marketing campaigns website inquiries events and other channels.

• Build manage and maintain a healthy sales pipeline with clear next steps and strong follow-through.

• Meet or exceed assigned sales targets revenue goals and client acquisition expectations.

• Conduct discovery calls with prospective clients to understand their needs challenges goals and decision-making process.

• Deliver compelling sales presentations demos and proposals that clearly communicate the value of the companys services.

• Build strong relationships with prospects and move opportunities through the sales cycle from initial contact to close.

• Collaborate with the marketing team to improve lead quality refine messaging and support targeted outreach campaigns.

• Work alongside other Business Development Managers to share market insights sales strategies and best practices.

• Conduct industry and market research to identify new business opportunities emerging trends and potential growth areas.

• Represent the company at industry conferences events trade shows and networking opportunities.

• Support event preparation in collaboration with the marketing team including outreach follow-up strategy and lead tracking.

• Identify and develop strategic partnerships that support business growth and client acquisition.

• Maintain accurate and up-to-date records in the company CRM including activity pipeline status notes and next steps.

• Provide regular reporting on sales activity pipeline progress closed deals and target achievement.

• Manage travel event and business development expenses responsibly and in alignment with approved budgets.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary Alberta.

• 5 years of experience in sales business development outside sales or a similar client acquisition role.

• Demonstrated success meeting or exceeding ambitious sales targets.

• Proven experience generating new business through outbound sales including cold calling and prospecting.

• Strong ability to build relationships quickly and communicate with confidence professionalism and credibility.

• Experience managing a full sales cycle from prospecting to close.

• Strong presentation skills including experience delivering demos proposals or sales presentations.

• Excellent verbal and written communication skills.

• Strong organization and pipeline management skills with the ability to manage multiple opportunities at once.

• Experience using CRM software to track leads manage activity and report on sales performance.

• Ability to work independently while also collaborating with marketing sales and leadership teams.

• Strong business acumen and the ability to understand a prospects goals challenges and decision-making factors.

• Experience attending networking at or speaking at industry events conferences or trade shows is an asset.

• Experience in marketing digital marketing or selling marketing services is considered a strong asset.

• A bachelors degree in business administration marketing communications or a related field is considered an asset.

Who is POD Marketing

POD Marketing is a full-service agency that works across marketing consulting and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients creating an environment where people feel trusted supported and inspired to do their best work. This role supports our eye care marketing division where we work directly with optometrists and eye care practices across North America to help them attract patients build trust in their communities and grow their practices.

At POD culture isnt about perks (though we have those too). Its about how you feel at work: accepted for who you are encouraged to grow and surrounded by people who want to see you succeed. That approach has earned us multiple awards including recognition as one of Canadas Most Admired Corporate Cultures.

Whats in it for You

At POD Marketing we work hard have fun and genuinely support each other. We believe people do their best work when they feel valued trusted and balanced; and weve built an environment that makes that possible.

Youll enjoy three weeks of paid vacation twelve flex days a Passion Day to spend however you choose and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery twenty-six hours of paid volunteer time each year and a comprehensive benefits package that includes health dental vision and spending accounts.

Growth and development are also a priority at POD. Youll have access to our mentorship program our in-house leadership development program DiSC communication training and ongoing learning opportunities designed to help you grow your skills and career. Youll also have regular one-on-one check-ins quarterly performance conversations and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright modern and stocked with good coffee snacks and great people. We offer discounts with local vendors and a culture thats collaborative energetic and built on trust and respect.

How to Apply

At POD we believe that most job requirements and conceptual knowledge are easily trainable. But you cant teach drive ambition or passion. (Take a look at this article Finding Your Unicorn written by our President Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.

Finding the right fit is important to us and we put real care into reviewing applications. This is your chance to show us who you are: your voice your attention to detail and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters referencing the wrong job title or company or submitting unedited AI-generated content. We encourage the use of AI to streamline your process but your application should still reflect your voice and accuracy. If this role excites you let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for

• Include a personalized cover letter or a video cover letter (one is required both are not necessary)

• If you choose to submit a video cover letter keep it short and engaging (under 2 minutes please!)

• Share why this specific role excites you and how your background connects to it

• Make sure your application is error-free (especially the basics like company name and job title)

• Answer the application questions with intention. Your responses dont need to be long; quality over quantity matters!

• If you use AI review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values no matter what ChatGPT tells you)

• Review the posted salary range before you apply and make sure it aligns with what youre comfortable with

Always apply through our website. We will reach out by email if you are selected for the next step. Either way we appreciate your interest and the time you spent getting to know us.

At POD Marketing we believe in creating an inclusive work environment which is why were proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race colour religion age gender sexual orientation gender identity genetic information national origin disability veteran status or any other legally protected characteristics.