Brand Storytelling & Content Manager

At Techo-Bloc we dont just sell hardscape products. We shape outdoor experiences environments and the way people live outside.

Were looking for a Brand Storytelling & Content Manager to help define the next era of our brand.

This role is for someone who thinks like an editor sees stories before others do understands culture design and aesthetics and knows how to turn ideas into meaningful content ecosystems across every platform.

You will lead the development of our storytelling strategy across launches campaigns trends events catalogs video social media web and experiential initiatives. From identifying the right narrative angles to building the right production approach and guiding execution across teams youll help create a more editorial elevated and emotionally engaging brand presence.

Youll work closely with creative social video merchandising product marketing and leadership teams to ensure every brand touchpoint feels intentional cohesive and culturally relevant.

Success in this role is not measured by the volume of content produced but by your ability to create stories that strengthen brand perception deepen audience connection and make Techo-Bloc culturally relevant across every touchpoint.

What Youll Own

Brand Storytelling Strategy

• Develop compelling storytelling angles tied to products trends launches designers contractors homeowners and outdoor living culture.
• Build seasonal and annual content narratives that connect across channels.
• Help establish Techo-Bloc as a leading lifestyle and design brand within the outdoor living category through stronger storytelling cultural relevance and editorial thinking.
• Translate business objectives into stories people actually care about.

Editorial & Content Direction

• Lead the planning and coordination of content ecosystems across: Social media Video Campaigns Website Catalogs Events Product launches Email marketing Sales tools Experiential initiatives
• Youll help shape the narrative creative direction messaging and content structure behind key brand moments ensuring every story has a clear angle purpose and point of view.

Media & Production Leadership

• Build lead and guide the media team to bring stories to life with consistency quality and creative ambition.
• Dispatch and coordinate content production across internal teams and external partners.
• Collaborate with photographers filmmakers creators editors agencies stylists and creative teams.
• Identify the right people partners and production approach needed for each story.
• Help strengthen the teams capabilities by identifying gaps improving workflows and supporting future hiring needs.
• Ensure content is delivered with a high level of taste strategic purpose and brand consistency.

Trend & Cultural Insight

• Stay deeply connected to trends in design architecture fashion luxury branding hospitality lifestyle media digital storytelling and emerging content formats.
• Bring forward new ideas formats collaborations partnerships and storytelling opportunities.
• Help Techo-Bloc show up with stronger cultural relevance across its content and brand experiences.

Cross-Functional Collaboration

• Youll help unify storytelling across all brand touchpoints so our content feels connected intentional and unmistakably Techo-Bloc.
• Partner closely with Creative Events Sales Merchandising & Web teams.

Qualifications :

What Were Looking For

• Strong background in editorial storytelling content strategy brand publishing creative campaigns media or content production.
• High standards taste level and a strong understanding of visual storytelling.
• Ability to identify stories shape narratives and move ideas from concept to execution.
• Experience leading creative productions and multi-platform content initiatives.
• Experience guiding internal teams freelancers agencies creators or production partners.
• Strong understanding of social content modern media consumption and brand building.
• Ability to think strategically while also executing at a high level.
• Experience in luxury design architecture lifestyle fashion hospitality or culture-driven brands.
• Strong communication skills and the ability to align creative marketing and business teams around a clear story.

Additional Information :

Why Join Techo-Bloc

Were building more than marketing campaigns. Were building a brand people want to be part of.

Youll have the opportunity to influence how a category-leading brand shows up in culture design media and the outdoor living industry for years to come.

This is an opportunity to shape the storytelling direction of a design-driven company operating across North America with ambitious creative goals large-scale productions elevated brand initiatives and a growing focus on editorial content experiential design and cultural relevance.

If youre excited by the idea of building stories that live across environments media and experiences wed love to meet you.

We thank all applicants for their interest however only those candidates selected for interviews will be contacted. 

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Remote Work :

No

Employment Type :

Full-time