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Brand Manager
Job Location:
Monthly Salary:
Posted:
30 August 2026 (3 days ago)
Posted:
Application Deadline:
27 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Were looking for a hands-on Brand Manager to help drive our marketing engine across Collective Arts and this role you will be responsible for bringing our brands to life across every consumer touchpoint from managing the product pipeline and packaging development to leading integrated marketing campaigns social media events PR and trade marketing.
Working closely with the Senior Brand Manager Design Sales and the Owned Channels team you will coordinate projects manage our comms calendar brief agencies and create engaging content. You will play a vital role in how our brands show up day-to-day.
Note: This is not a traditional 9-to-5 role. It requires flexibility to support events content capture and brand activations which will occasionally include evenings weekends and travel across Southern Ontario.
A typical day as a Brand Manager will include:
Product Packaging and Agency Management
- Managing key workstreams within the product innovation pipeline working with the Senior Brand Manager and cross-functional teams to ensure timelines and deliverables stay on track.
- Managing the packaging development process from brief through execution coordinating approvals and working closely with the Design and Production teams.
- Developing clear actionable creative briefs for internal teams external agencies and creators.
- Managing agencies and external partners to ensure work aligns with brand standards campaign objectives timelines and deliverables.
- Supporting the development of product positioning messaging and launch plans for new products.
Campaign & Content Leadership
- Leading the execution of integrated marketing campaigns across Collective Arts and Botany from planning through launch.
- Managing multiple marketing projects simultaneously ensuring timelines approvals budgets and deliverables are met.
- Overseeing the master social media and communications content calendar ensuring activity aligns with broader brand and campaign priorities.
- Providing direction on campaign content across social media photography short-form video and supporting assets while remaining comfortable jumping into execution when needed.
- Developing campaign messaging and overseeing copy across social media and brand email campaigns.
- Working closely with the Marketing & Communications Coordinator (Owned Channels) to ensure creative assets and messaging are cohesive across all owned platforms.
- Reviewing campaign performance and identifying learnings and opportunities to strengthen future activity.
Events PR & Trade Marketing
- Leading brand events activations PR initiatives and partnership opportunities from planning through execution.
- Overseeing product samples marketing materials and campaign assets to support PR creators events and brand partnerships.
- Leading the development of point-of-sale (POS) materials trade marketing assets and retail campaigns.
- Working closely with the Sales team to develop and execute product launches promotional initiatives and campaign programs.
- Managing external partners creators and agencies involved in events PR and partnerships.
- Playing an active role in team planning campaign development and ongoing marketing initiatives bringing forward recommendations and opportunities for the brands.
- Working closely with the Senior Brand Manager to prioritize key initiatives and ensure strong execution across the marketing calendar.
How your time will be organized:
- Brand Campaigns & Project Management (25%): Leading integrated campaigns managing project timelines and budgets writing agency briefs and owning execution from planning to launch.
- Social Media & Content (20%): Overseeing the master comms calendar providing direction on content and developing campaign messaging across social and email.
- Product Pipeline & Packaging (20%): Managing key product lifecycle workstreams leading packaging development and supporting innovation and launch planning.
- Trade Marketing & Sales Support (20%): Leading POS development retail campaigns and launches and delivering campaign toolkits to Sales.
- Events PR & Partnerships (15%): Leading events activations PR initiatives and creator/media partnerships.
We are looking for candidates who have/are
- 45 years in marketing communications brand marketing or a related field. Experience working within a CPG beverage retail or lifestyle brand is a strong asset.
- Strong understanding of integrated marketing campaigns product launches brand communications and how brands show up across consumer touchpoints.
- Strong understanding of social-first content and experience overseeing content calendars photography short-form video and campaign content.
- Excellent copywriting communication and presentation skills with the ability to adapt messaging across social media email marketing campaigns and internal stakeholders.
- Highly organized and capable of leading multiple projects deadlines budgets and stakeholders simultaneously.
- Comfortable leading projects across teams and building strong relationships with internal stakeholders agencies creators and external partners.
- Comfortable working closely with Sales and understanding how brand activity supports product launches retail programs and broader business objectives.
- Strong attention to detail with the ability to balance creative thinking strategic priorities and strong execution.
- Curious collaborative and confident taking ownership and bringing forward recommendations. Comfortable working within a small fast-moving team.
- Comfortable working cross-functionally taking ownership of projects and remaining hands-on when needed.
- Must have a valid drivers license and access to a reliable vehicle.
- Comfortable attending key events activations launches and brand moments including occasional evenings and weekends.
Collective Arts is a grassroots brewery founded on creativity and community. We fuse the creativity of craft beverages with the inspired talents of emerging artists and musicians from around the world.
As Collective Arts grows so do the roles and responsibilities of our team members. We look for all new hires to match our culture of creativity flexibility and motivation. When we hire you at Collective Arts Brewing we hire for the future. With unlimited career opportunities Collective Arts invests in ensuring our teams are always challenged constantly learning from each other and are creatively contributing to our next big idea.
So if you are energized by the idea of making a real difference as part of a winning team we want to hear from you.
Required Experience:
IC
About Company
Collective Arts fuses innovative craft beer and beverages with the talents of emerging artists and musicians from around the world. Buy your favourite beers, spirits, cocktails, non-alc bevs, energy drinks and artist prints all in one shop. Learn more about the artists we collaborate ... View more
