BI Expert, Digital Analytics Data

In collaboration with the director the person contributes to the design and evolution of digital analytics data solutions leveraging Google Analytics (GA4) data to support marketing initiatives customer experience and web and mobile platform performance.

Responsibilities

• Design plan and implement BI solutions (batch and streaming) to collect transform and load GA4 analytical data;
• Structure model and document GA4 event-based data (web and mobile) to support analysis visualization and decision-making;
• Collaborate closely with the digital performance analyst to ensure optimal configuration of analytics tools (Google Analytics Google Tag Manager);
• Participate in the implementation of tracking solutions and advertising pixels (Meta TikTok Snapchat Floodlight etc.);
• Work proactively with business and technology partners to understand needs and propose adapted BI solutions;
• Provide strategic recommendations aligned with best practices and the analytics ecosystem;
• Estimate effort required for various development phases of BI solutions;
• Ensure support maintenance and optimization of BI solutions including performance and cost management in BigQuery;
• Support users in building reports and dashboards in Looker.

Qualifications :

• Bachelors degree in Computer Science Software Engineering or a related field;
• Minimum of 6 years of experience including at least 3 years in BI development and digital analytics;
• Strong knowledge of ETL/ELT concepts: historization data modeling (star schema data vault) lineage and metadata management;
• Experience with digital analytics environments (GA4 Google Tag Manager tracking plans UTM attribution models) and privacy concepts (consent cookies GDPR);
• Strong problem-solving skills autonomy and ability to collaborate with cross-functional teams;
• Excellent mastery of Google Cloud tools (BigQuery Dataform Looker Fivetran);
• Excellent command of MS Office tools (Word Excel Outlook Teams) and demonstrated ease with collaborative digital tools and AI (e.g. Copilot); ability to quickly learn and adapt to new technologies;
• **Oral and written fluency in French and English ***
  A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English both orally and in writing with colleagues customers and other stakeholders in Quebec the rest of Canada and internationally.

Additional Information :

Artificial intelligence tools are used to analyze applications whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

At Transat we foster an environment where inclusiveness respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women members of visible minorities ethnic minorities aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation please contact us in order to work together in meeting adequately your needs. 

Remote Work :

No

Employment Type :

Full-time