Associate Vice President, 11 Marketing Practice

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Reporting to the Vice President Growth Marketing the Associate Vice President 1:1 Marketing Practice leads a new 1:1 Practice an integral component of our delivering more personalized and relevant marketing. This role builds and develops a community of passionate subject matter experts and establishes the standards ways of working and enablement required to collectively raise the bar on 1:1 marketing across portfolios and channels.

Key accountabilities include:

• Practice strategy standards & roadmap define and evolve the 1:1 marketing practice vision standards templates and playbooks; establish a prioritized roadmap that raises quality and consistency across portfolios and channels.
• 1:1 marketing enablement & coaching build and sustain a strong community of subject matter experts; provide coaching knowledge sharing and hands-on enablement to uplift capability across 1:1 marketers and delivery partners.
• End-to-end 1:1 delivery excellence (in partnership) partner with portfolio marketers and the Omni-Channel delivery pod to drive disciplined intake prioritization planning and execution; ensure clear requirements strong QA/governance and consistent deployment standards.
• Targeting measurement & optimization guide targeting approaches and measurement standards; partner with analytics and business teams to translate insights into learnings test-and-learn practices and continuous optimization to improve 1:1 marketing outcomes.
• Operating model transformation & simplification lead improvements to ways of working tooling controls and governance that increase speed-to-market reduce defects and improve scalability in support of our Marketing Agile Transformation.
• Portfolio prioritization & integrated planning partner with portfolio marketing leaders and delivery partners to size prioritize and sequence 1:1 work based on value capacity dependencies and customer impact; enable transparent trade-offs and clear commitments.
• Governance risk & controls establish and maintain practice-wide governance delivery standards and quality controls across targeting build QA deployment and fulfillment to support accurate compliant 1:1 execution.
• Cross-functional partnership work across marketing partners channel owners data/analytics technology risk/compliance and agency/vendor partners to remove blockers resolve dependencies and deliver strong outcomes on time.
• People leadership & community building lead coach and develop a high-performing team and broader practice community; create an engaging environment where colleagues do their best work and continuously raise the bar on 1:1 marketing.

Skills Education and Experience:

• 15 years of experience driving business growth and customer experiences through 1:1/direct marketing within large complex financial services organizations.
• Demonstrated senior leadership experience across direct marketing strategy and transformation marketing analytics and technology strategy and delivery.
• Strong expertise in 1:1 marketing operating models and practices including audience/targeting campaign design execution governance and omni-channel deployment.
• Proven ability to build develop and engage teamscreating a high-performance culture where colleagues do their best work and achieve strong results.
• Exceptional stakeholder management and influencing skills across Marketing business data/analytics technology and risk/compliance partners.
• Strong transformation and operating model execution capability including establishing standards governance and scalable ways of working across multiple teams.
• Excellent communication skills (written and verbal) able to simplify complexity build alignment and drive clarity across all organizational levels.
• Strong analytical orientation; able to use performance data and insights to drive prioritization learning and optimization of 1:1 marketing outcomes.
• Experienced operator with a continuous improvement mindset and the ability to deliver with urgency in a fast-paced environment.
• Post-secondary degree in business marketing analytics technology or a related discipline (or equivalent experience).

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):