Associate Marketing Manager, Content & Campaigns

Associate MarketingManager Content & Campaigns

Canada Pooch

Location: Hybrid (1 day/week in office)

Reports to: Senior Brand Manager

Who We Are

Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet industry.Additionallyfrom the creative minds at Canada PoochWAGLABisthe new brand that is rethinking dogtoysandhasjust launched in Canada and the US with acustomizable dog toy line.

About the Role

Werelooking for aproject managerstrategistandstorytellerto join our marketing team as Associate Marketing ManagerContent & Campaigns. In this roleyoullown the brand marketing calendar leadDTCcontentstrategyand execution(including briefwriting and copywriting)leveragingstrong product knowledgeandanalysis to enable performance optimizationandbring creative ideas to life across multiple channels.

You area strong project manager accountable for managing timelines and deliverables and coordinating across teams.Youare content-obsessed and excited to shape how our brand shows up everywhere - frompaid ads and emailto web social and beyond. This is anexcitingopportunity to help elevate a brand through impactful content that builds brand love drives engagement and delivers measurable results.

You are a proactive self-starter that seeks out and immerses themselves in product knowledge marketlandscapeand industry trendsand canleveragedata and insights tooptimizeperformance and build content strategy.Youlllead the development and execution of integrated campaign plans write compelling creative briefsand drive brainstorms that turn bold ideas into reality. With a balance of creativity and strategyyoullcraft high-quality content and launch targeted campaigns that make an impact.

WhatYoullDo

• MarketingCalendar
  Managemarketingcalendar that brings our campaigns to life acrosspaid channelsemail web andworking closely with social for organic integration.

• Content Strategy
  Own the content strategy in partnership with the Senior Brand Manager ensuring all storytelling reflects our brand voice and marketingobjectives along withincorporating product knowledge performance data and market trends.

• Cross-Functional Collaborationand Project Management
  Work closely with creativeecommand socialteamsto align on goals and deliverables.Be accountable for deliverables and timelinemanagement(long lead planning and executionalprojects).Work closely with the AMM Social & Community to ensure consistency of brand messaging across paid and earned media.

• Campaign Planning
  Develop and execute integrated content campaigns that connect with our audience across paid owned and earned channels incorporate product insights DTC goals and priorities markettrendsand past performance.

• CreativeIdeation
  Lead brainstorms and creative concepting sessions bringing fresh high-impact ideas to the table that differentiate our brand in the market.

• Briefs and Copywriting
  Create strategic creative briefs and provide copywriting for campaigns paid ads emails packagingblogsvideo scriptsandecommPDPs-ensuring a consistent voice and compellingandaccuratemessaging.Work with project management tools including Asana tracking WIP planning and others.

• Performance Tracking & Optimization
  Partner with growth marketing to review content performance and continuouslyoptimizefor KPIs including engagement reach and conversion.Immerse yourself in market trends andcompetitive landscape.

• Storyboard &Photos ShootsProvide input into storyboarding for videocontent. Collaborate with the Senior Art Directortosupport creative outlinesas neededfor photo and video shoots.

What You Bring

• 3- 5years of experience in content marketing brand marketing or campaign management

• Highly organized and collaborative withstrong project management experience

• Proven ability to manage content calendarsrun integrated campaignsand measure performance

• Strong copywriting and messaging skills with a knack for compelling storytelling

• Pet industry experience is a bonus

We Offer

• Competitive salary($50000- $65000 range)

• Threeweeksvacationpackageto start plus generous Paid Time Off

• Hybrid work environment (minimum 1 day/week in Toronto office)
  

• Full suite of employee benefits and discounts
  

• Annual wellness stipend to support your mental and physical well-being.

• A collaborative creative culture (with lots of adorable pooches) where your ideas make a real impact.
  

Our Values
We stick together We do the right thing We are all entrepreneurs We are product-obsessed We tell it like it is Wevegot our customers back

Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Poochs recruitment process should contact As required by legislation Canada Pooch will consult with applicants requesting such accommodation to ensure that the processtakes into accounttheir accessibility needs.

Required Experience:

Manager