Associate Director, Media

Associate Director Media

Location: Greater Toronto Area Hybrid.

You lead end-to-end media campaigns from strategy through execution and reporting serving as a senior point of contact for clients and a trusted advisor on their business. Partnering with cross-functional teams acrossChangeMakers you ensure the strategic delivery of client goals and businessobjectiveswhile shaping the direction of the work at a higher level.

You provide leadership across all accounts in the group championing the highest quality media product driving client satisfaction and contributing to the growth of both the business and the team. You play a meaningful role in coaching training and mentoring team members at multiple levels helping to build bench strength across the department. Weoperatein a fast-paced agile environment which means wearing many hats changing direction quickly anddemonstratingan eagerness to learn and lead as the need arises. The role requires people who can prioritize multitask influence and deliver.

What are your responsibilities

• Lead senior-level client engagement and account management acting as a strategic media and performance partner across client businesses.

• Oversee the development execution and optimization of integrated media campaigns across paid social SEM programmatic CTV/video retail media and traditional channels where applicable.

• Serve as the senior performance and technical lead across accounts providing deepexpertisein platform strategy audience architecture bidding methodologies measurement frameworks attribution tracking implementation and optimization best practices.

• Lead client-facing media plan performance and business review presentations translating complex data and platform insights into clear strategic recommendations and growth opportunities.

• Provide senior oversight of in-platform execution across all major media platforms including campaign setup QA pacing optimization troubleshooting and performance governance to ensure campaigns are executed to the highest standard.

• Drive cross-channel performance strategy through advanced understanding of platform ecosystems including Google Ads Meta LinkedIn DV360 The Trade Desk Amazon GA4 and platform analytics environments.

• Guidethe implementation and management of tracking infrastructure including pixels conversion APIs UTMs audience integrations and measurement frameworks to ensure data integrity and actionable reporting.

• Build develop and strengthen client and agency partner relationships by proactivelyidentifyingopportunities to improve performance expand scope and deliver greater business impact.

• Work closely with Directors and senior leadership to mentor coach and elevate junior and mid-level team members across technical execution optimization practices strategic thinking and client management.

• Partner with internal Strategy Account Services Creative Analytics and Finance teams to ensure seamless execution integrated planning and alignment between media performance and broader businessobjectives.

• Oversee project timelines campaign pacing and operational workflows across the account portfolio to ensure on-time on-budget delivery and efficient execution.

• Lead ongoing campaign analysis and optimizationidentifyingperformance trends testing opportunities and actionable insights that improve media effectiveness and client outcomes.

• Elevate the quality of reporting and analytics across accounts by ensuring insights are strategic data-driven and tied to measurable businessobjectivesand KPIs.

• Oversee all media operations and administrative functions including campaign setup trafficking oversight reconciliations billing coordination and financial reporting with a high degree of accuracy and accountability.

• Own accountfinancial managementincluding budget controls forecasting pacing and BCR oversight to ensure financial accuracy and operational efficiency.

• Contribute to new business development agency thought leadership platform innovation and the continued evolution ofChangeMakersmedia data and performance capabilities.

What type of qualities and qualifications should I have

• 8 years of related work experience preferably in a brand or agency environment witha track recordof leading client relationships and teams.

• Undergraduate degree in Marketing Business Administration ora relevantfield.

• Deep hands-on experience executing and overseeing media campaigns across platforms including but not limited to Meta LinkedIn Google Ads Pinterest TikTok Reddit etc.

• Proven experience leading client-facing communication and presentations at senior and executive levels.

• Working knowledge of programmatic media and DSPs.

• Working knowledge of traditional media print OOH TV radio an asset.

• Demonstrated experience managing mentoring and developing media talent.
• Experience working in a fast-paced professional services environment navigating executive-level decision makers and complex business issues with confidence.

Salary

The Greater Toronto Area base salary range for this position is$90000- $110000.Our salary ranges aredeterminedby job and level. Within the range individual compensation isdeterminedby job-related skills and knowledge relevant experience including professional and lived experience and/or work location.

AI Use

We may use artificial intelligence (AI) tools to support our hiring process. These toolsassistour hiring team but do not replace human judgment. Final hiring decisions areultimately madeby humans. If you would like more information about how your data is processed please contact us.

Our goal is to offer a role you love within a workplaceyoureproud to contribute to each day. To learn more about who we arevisit our careers page.

About ChangeMakers

Transforming missions and markets.

Were a strategy and communications firm built for whats next. Whether navigating vision growth reputation or urgent change we help organizations see what others cant so they can lead boldly and thrive.

An equitableemployer

ChangeMakersis committed to advancing equity diversity and inclusion in all itsformsacommitment that enriches our company culture the ideas we generate and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities racialized communities women persons with disabilities LGBTQ2S people and other historically marginalized groups.

If you require accommodation during the recruitment process we will work with you to meet your needsin accordance withhuman rights and accessibility legislation.

AtChangeMakers we understand that the ideal candidate may not meet every single requirement listed you have relevant experience and a strong interest in the role we encourage you to submit your welcome creative thinkers and people who bring diverse lived experiences to our team.

Required Experience:

Director